Out Of Home
Cineplex takes the rest of its DOOH inventory programmatic
With the addition of signage in theatres and entertainment venues, the company has the potential to deliver up to 50 million impressions daily.
Adapt Media adds Gateway and Rabba to its network
The company adds 37 high-traffic screens in TTC stations as well as 80 in a premium, hyper-local grocer.
Hivestack teams up with The Trade Desk
The Montreal DOOH specialist made its offering available through the global software company’s new Solimar DSP.
ICYMI: CBC adds to its Olympic programming
Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.
Virgin Plus taps into the Olympics for high visibility
The brand is trying some new tactics for broad, yet more targeted reach at the same time.
Vistar’s recent funding fuels DOOH accessibility
A $30 million raise is positioned to further develop software and tech.
Spotted! Subaru builds an outsized OOH
The automaker conveys the size of its latest SUV, with a poster too big for its frame.
Why Onlia added drive-ins to its media mix
The online digital brand made moves based on search insights indicating that Ontarians are keen to visit drive-in theatres this summer.
Canadian ad spend one of the fastest growing in 2021: report
Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.
Pringles aims for lower-funnel audiences
The Kellogg chip brand relied on programmatic DOOH to get in front of shoppers as close to the point-of-purchase as possible.
TikTok Canada activates around new Indigenous creator partnership
The platform ran a cross-country multi-platform media campaign to celebrate Indigenous communities and stories.
Real Canadian Superstore doubles down on diversity
In what is RCSS’s largest, most integrated media effort to day, the new campaign celebrates Canada’s varied national palette and the brand’s multicultural offering.
COMMB adds new membership category
The new programmatic/remarketer category includes a new PDOOH committee made up of association publishers, buyers and other members.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
