Out Of Home
Spotted! Mazda turns heads
An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.
Spotted! Cashmere gets into music streaming
Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.
Pattison commits to transparency with expanded program
The OOH company has added all of its digital signs to its Eyewitness Proof of Performance program.
Bell Media restructures local radio, TV stations
More than two dozen locations across the country will be affected.
Car2Go changes media strategy for Mercedes launch
As part of the car-sharing service’s most extensive media plan yet, it’s paired with Toronto influencer Unbox Therapy for its first foray into branded content.
Spotted! Dairy Farmers of Canada create OOH waterworks
The crying sign at Union Station is part of a new campaign focused on product quality for the national organization.
Taco Bell launches first Canadian OOH campaign
The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.
Pattison signs on with Edmonton’s growing ICE District
The OOH company is the exclusive ad sales partner for the downtown entertainment district.
Bell Media acquires Cieslok’s OOH network
The move will see Bell take on 120 outdoor assets, 47 of which are digital.
What’s next for 2017: Out-of-home
Industry members weigh-in on whether increasing investments into digital and measurement will drive more ad investment in the space.
Pattison Outdoor wins Burlington transit
The mid-size city, which ranks high on livability, fits into Pattison’s strategy to broaden coverage in the GTA.
Astral expands underground network in Montreal
The out-of-home company has brought HD, backlit digital screens to Montreal’s Metro for the first time following its acquisition of Metro Media.
Dynamic taps suburbs for newest billboards
The out-of-home advertising company says its goal is to spread out its advertisements and not focus as much on busy highways like the Gardiner.
Spotted! KitchenAid unveils gingerbread city to drive holiday sales
The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.
Spotted! Royal Roads University’s new lending library
The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
