Out Of Home
Spotted! CraveTV launches with marathon viewing session
The Bell Media stunt sees six people going for a Guinness World Record of 91 consecutive hours of watching the streamer’s programming.
Cineplex gets playful with new partner
The ins and outs of the entertainment company’s new multi-platform deal with Toys “R” Us Canada.
OMAC announces year-end expansion
The OOH association reveals new members and a board of directors as it closes out 2014.
Airport creative contest names jury
See the list of media and creative execs who will judge the Toronto Port Authority and Black’s $250,000 contest.
Yellow Pages’ ‘shop local’ campaign goes cross-country
Bell Media Mix takes lead on creative and media for the campaign, marking its largest execution to date.
Outfront Media shows its sunny side
The recently rebranded OOH company has launched a series of 100 solar-powered faces in Calgary.
Revlon goes looking for love
To promote its first new tagline in a decade, the cosmetics company is launching a media plan that includes its first OOH ads and dating websites.
Neo-Traffic expands its network
The mall media specialist has struck deals with shopping centres in BC, Manitoba and Quebec.
Cineplex Q3 earnings hit by soft summer box office
Higher concessions revenue offset the impact of dud movies and falling attendance.
Dynamic Outdoor, Allvision ink OOH deal
Dynamic Outdoor will rep and operate selected Allvision OOH in three Canadian cities.
O.B. looks to combat the ‘ick-factor’
Getting the brand into the hands of university-aged women with the help of elements like a Twitter Vending Machine is the aim of the new campaign.
Zoom Media restructures sales force
The OOH company has appointed new individual city sales leads following the departure of Patrick Cote.
CBS Outdoor rebrands as Outfront Media
The new name comes after a year of major change at the company.
4K screens hit Toronto streets
Astral will start rolling out its network of 40 digital faces on Nov. 10.
Making your commute shoppable
Shoeme.ca is venturing into offline advertising with an interactive wall commuters can scan to buy shoes.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
