People Moves
HBC hires new paid media lead
Doron Dinovitzer is going client side after a year at Horizon.
Dentsu hires a trio of new VPs
The new additions will provide leadership across the group’s agencies in three key practice areas.
Pointsbet taps Scott Vanderwel for CEO
Hiring the former Rogers exec paves the way for Pointsbet to start offering single-sports betting service in Canada once Bill C-218 is official.
Google Canada taps Laura Pearce as new head of marketing
Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.
ICYMI: TD adds Toronto Ultra to its roster
Plus, Quantcast hires a chief privacy officer, Lactalis partners with fintech mobile wallet platform WhatRock and the NFL and Twitter expand their partnership.
Torstar and Enthusiast Gaming partner for new channel
AFK provides a platform for Gen Z audiences to engage with news and current events, and brands with an opportunity to authentically connect with them.
MiQ adds to its Canadian leadership team
The programmatic media partner promotes Joe Peters to MD of Canada, and brings on Suzan Barrett in a newly-created VP account management role.
Time well spent: a 30-year retrospect
After three decades in the business, Sheri Metcalfe reminds us that despite advancements, there are universal truths maintaining media’s pivotal role in advertising and marketing.
Elevent taps Lemmon as chief commercial officer
The sponsorship specialist is growing its footprint outside of Quebec to expand to Toronto, the U.S. and Europe.
Nextdoor hires head of international to fuel growth
Plus, Mediabrands brings on a new manager of communications for Media Experts, and Narcity builds up its sales team.
Facebook and Canadian Press partner to develop Indigenous voices
Originally a one-year, $1-million initiative, the fellowship program has been extended for an additional three years.
Caroline Bergeron joins Horizon Media to oversee digital and data solutions
The newly created role is positioned to manage the rollout of advanced technologies, including the agency’s connected marketing platform, Blu.
Dentsu Canada taps Breton and Hart for client-centric roles
The newly-created positions bolster the agency’s media and integrated solutions teams
Reprise Commerce makes hires to better integrate media and sales
Three new senior roles also aim to build an offering better suited to the unique needs of the Canadian market.
Tug adds head of biddable media to leadership team
Schekina Israel has been hired to lead a growing team and add to its data expertise.
