People Moves

Darren Hardeman joins MediaCom
The former VP of digital for Initiative has made the move to the GroupM agency.

Twitter Canada adds to sales team
The social platform has hired former Rogers sales exec Andrea MacDonald as it grows its Canadian operations.

REC Media beefs up exec sales team
Andy Querin (pictured) will be the company’s new CRO.

plista names North American lead
The Xaxis-owned company is looking to grow its business in the U.S. and Canada.

Chris Williams joins the ACA
The former president of IAB Canada lands a VP role with the industry body, as it evolves its digital mission.

St. Joseph Media hires new ad sales GM
Kelly Whitelock is joining the media co, marking the third Quebecor staffer to move over in recent weeks.

Bell Media reorganizes senior team
The departure of Domenic Vivolo has led to a shuffling of broadcast and distribution responsibilities at the media co.

Domenic Vivolo to leave Bell Media
The president of content sales, marketing and digital products will exit next week.

Initiative names Mat Baxter global CEO
Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.

New national sales director at La Presse
Sebastien Cassagnes has been promoted to the role.

A fashion show for FASHION?
New VP and group publisher Jacqueline Loch said it’s a possibility, as a new EIC as well as a digital director for women’s titles at St. Joseph Media, join the company.

Varick Media sets up in Canada
The U.S.-based programmatic ad co has hired former Bell Media exec Gabriel Dunlop to lead its northern operations.

GroupM targets brand safety with new hire
Higher standards for viewability, ad blocking and anti-piracy will be goals for the media group’s new global EVP of brand safety John Montgomery.