Growth in Canadian ad spend to slow across most media: study
In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.
TVA ramps up its hockey campaign to build playoff anticipation
Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.
Postmedia revenue drops in Q2
Print ad and circulation revenue continues to slide, but digital posted a gain for the three month period.
Is Quebec’s $36 million promise to newspapers enough?
Publishers of Quebec newspapers have welcomed the acknowledgement of the industry’s struggles, but is there still work to be done?
Canada to fall out of top 10 ad-spend markets by 2019: report
While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.
The Kit gets into events with Connect
The Star Media Group title is targeting those interested in breaking into the beauty and fashion industry with the new conference.
Fashion and L’Oreal Paris create flip book cover
The magazine’s April issue features five perforated covers that can be changed to create up to 35 looks on model Coco Rocha.
Glow and Pure shuttered
Shoppers Drug Mart and St. Joseph Media have mutually decided to end the partnership to produce the magazines.
John Boynton named CEO of Torstar
The former Aimia and Rogers Communications chief marketer will take the reins from David Holland in March.
Torstar posts improvements in Q4
Revenues from print advertising and subscribers continue to slide, but the media co ended 2016 with a net income rather than a loss.
Reader’s Digest and the Globe and Mail top Vividata rankings
The quarterly release found that print and digital readership for magazines remained healthy, and newspaper readership was flat.
Our Homes Media expanding into Toronto
The media company’s director of sales and marketing said that its local focus has been the key to growth across its 14 titles.
New magazine celebrates luxurious side of East Coast living
Maritime Edit was born from a gap in the market seen by magazine industry veterans James and Pamela Mullinger when they moved from London.
Ed Greenspon on how the news industry can be saved
Public Policy Forum’s report, The Shattered Mirror, included giving advertisers more incentive to place ads in Canadian media and removing the CBC from the digital advertising game.
Watchdog recommends CRA close online ad ‘loophole’
A new report commissioned by the Friends of Canadian Broadcasting estimates that if the CRA were to change a law from 1996, approximately $500 million annually could be brought into the Canadian media industry.
