Magazine circulation and sales down: report
Chatelaine has the top circulation and single-copy sales according to the latest report, which measures the period ending June 30.
TC Media appoints new SVP of consumer solutions
The media co has named Carlos Lamadrid to the post.
Torstar revenue sees second-quarter decline
The media co attributed its losses in the media segment to declines in print advertising revenue at newspapers, while digital losses were due to lower revenues at Wagjag.
AAM members on its newspaper updates
AAM board chair Sunni Boot and member Phillip Crawley on the newspaper changes announced by the auditing organization this week.
Aldo gets back to basics
The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.
AAM makes newspaper reporting changes
Joan Brehl, VP and GM of the organization, tells MiC about what she calls historical updates to the way newspapers measure their circulation in Canada.
Canada Summer Games Host Society puts its game face on
The society is promoting the 2013 Games in Sherbrook Que., with TV spots, which are accompanied by its first ever digital and national radio buys.
Hard-hitting animal rights ads: MiC’s Global Tour
Jungle Media’s Sheri Metcalfe weighs in on print ads from Wildlife Friend Foundation, Conservation International and PETA.
Family Communications launches PromCanada
The teen magazine will be available in print, online and on mobile, and offer advertisers a variety of custom executions.
Sun Media to slash 360 jobs
The Quebcor-owned subsidiary is also ceasing publication of 11 of its titles, including the 24hrs dailies for Ottawa, Calgary and Edmonton.
Women’s College Hospital channels pink power
The hospital is relying on out-of-home buys and a custom print execution in the Toronto Star to promote its alternative healthcare offerings.
Postmedia revenue sees third-quarter drop
The media co credited its losses to declines in print ad revenues, which occurred across all categories.
Volkswagen relaunches its Tiguan
The automaker is spreading the word on its compact SUV with a new campaign.
Canadian Health & Lifestyle hires new EIC
Beth Thompson, who has also worked at More and Glow is taking the helm at the Rogers Media magazine.
Aeroplan launches Distinction for top earners
To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.
