The Canadian Cancer Society gets FearLess
The organization has launched a new campaign aimed at airing the fears people have around cancer.
SickKids bands together
The foundation returns to its roots for a new multi-platform awareness campaign.
Shaw kicks off its rebranding campaign
The telco introduced two spokes-bots, a new logo and tagline to build love for the brand.
GameTV broadens its scope
The channel has launched a robust consumer campaign and is looking to appeal to brands across a variety of sectors.
Lisa Tant joins Holt Renfrew
The Hello! Canada publisher is joining the retailer later this month, after 16 years at Rogers Media, and Shelley Desmarais joins the publication as its new advertising director.
Penguin Canada gets fresh
The publisher aims to attract some shade-y fans with its latest OOH and print campaign.
Globe and Post paid circulation down: ABC
The two papers both saw paid circulation dip according to the report, which measured differences from the end of September in 2011 and 2012.
Toronto Star brings out the Wheels
The newspaper will launch a national automotive magazine next month, which will be inserted into the Star and Metro dailies four times a year.
The Star’s Cruickshank talks paywalls
The Toronto Star publisher tells MiC about its paywall plans, and explains why the digital subscription model is necessary.
Samsung Psy(chs) up Canadians
The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar.
Alberta Health Services steps in to deflate cancer confusion
Ads in fitting rooms, medical waiting rooms, websites as well as senior and community newspapers ask women their age to determine when they should be screened.
Postmedia reports losses for fourth quarter
A decrease in print advertising, largely in classifieds, and print circulation were the biggest factors behind the dip.
Rogers quarterly earnings up, despite soft ad market
The company’s media group saw a continued softening in the ad market in its third quarter report.
Arlene Dickinson Enterprises launches
Dickinson tells MiC the company will target entrepreneurs with digital, print and TV offerings.
Digital Day: the great paywall debate
New York Times‘ Paul Smurl and Huffington Post’s Brad Cressman spoke about their publications’ contrasting business models at yesterday’s digital conference in Toronto.
