Nivea promotes its Plan Canada partnership
The Beiersdorf-owned skincare company is promoting the partnership with the charity with a cross-platform campaign.
Canadian Health & Lifestyle revamps
After being acquired by Rogers Publishing earlier this year, the title has undergone a redesign and will soon be launching its first iPad version.
Magazine readership up slightly: PMB
The latest report says both average readership and readers per copy are up over last fall, and Reader’s Digest is still on top as the most-read English title.
Halifax boasts highest newspaper reach: Nadbank
The city’s print and online newspapers reach 86% of residents each week.
National Post’s cross-media audience surges
The Postmedia-published title reports big gains for its social and digital audiences in its 2012 Consolidated Media Report.
Toronto Life gets cooking
The St. Joseph Media magazine has launched a new SIP aimed at foodies who like to cook.
York University looks to the future
The Toronto university is rolling out a new look across multiple platforms, as well as launching a social media contest with MuchMusic.
Cashmere speaks up for the Canadian Breast Cancer Foundation
The Kruger Products brand is showing more love for its partner foundation by placing ads that promote its limited-edition Pink Cashmere product in French Canada.
Dole Canada takes a simple approach
The CPG brand is entering the granola bar market and promoting its new Live Right Bites product with a print and outdoor campaign featuring fruity creative.
Goodlife Fitness sends positive vibes
The latest phase in the brand’s “Good Life” campaign includes increased TV, radio and digital activity to target a broad audience.
Metro shares its love of news
The daily newspaper is rolling out a set of promotions as a fall extension of its “shareability” campaign that launched in the spring.
Global TV goes heavy on drama for fall TV promos
The Shaw Media channel is focusing on new dramas Elementary and Vegas for its launch campaign, which is in market now.
Freedom 55 gets with the times
The London Life-owned financial co is targeting a younger audience with a new unbranded campaign that presents freedom in a different light.
In a TIFF: Globe and Mail brings Hollywood to TO
The newspaper is promoting its Globe Style section with branded installations for its sponsorship of the Toronto International Film Festival.
Teksavvy gets colourful
The internet service provider has adopted a fresh look and six cheeky characters pointing out what makes it different from its big competitors.
