Spotted! WestJet brings a taste of New York to Toronto
Ambassadors dressed as the Statue of Liberty and King Kong were seen on the streets this morning handing out flight tickets to NYC.
Royal Roads University launches rebrand
The Victoria, BC-based school is promoting its refreshed identity with an OOH-focused campaign this summer.
McDonald’s answers consumer questions
The brand is continuing its efforts to be transparent about its offerings with a new digital platform that creates a two-way conversation with Canadians.
Collingwood Canadian Whisky maps it out
The Brown-Forman brand highlighted the liquor’s origins with an insert in the Globe and Mail.
Postmedia drops Sunday papers on three titles
The media co is also centralizing more of its operations to its Postmedia Editorial Services branch, which will mean an undetermined number of job cuts.
Yellow Tail makes music
The Australian brand is attempting to create a mass orchestra with symphony pieces composed by people playing with their wine bottles.
Agropur asks if you’ve seen them
The dairy cooperative is promoting with a new OOH and print campaign in Toronto and Vancouver.
Sportsnet steps into tonight
The Rogers Media-owned sports property now has its own branded content page in the Toronto free daily.
Les Affaires recruits Sid Lee to design its cover
The Montreal-based newspaper gave the agency control over what the cover of its latest issue would look like, based on the theme of creativity in business.
Partnership for a Drug Free Canada makes a bold statement
The latest print PSA was inserted in the Globe and Mail with the aim of getting parents to open their eyes to the abuse of prescription drugs.
Strong Q1 wireless results help Quebecor Inc. offset soft TV ad market
The diversified Quebec media giant posted sharply higher first quarter earnings, due mainly to a favourable settlement of financial instruments.
Acura redefines itself
The Honda brand has created its first Canada-specific TV and print campaign in recent memory to release a new line of cars.
The Canadian Olympic Committee shows off our athletes
The committee has unveiled a mutliplatform campaign which demonstrates the journey athletes take when preparing for the games.
Canadian Journalists for Free Expression paint an unsettling picture
The organization enlisted Juniper Park to create a print campaign which sends a distressing message to students.
Four Seasons Hotels and Resorts launch magazine
The free print, online and tablet publication is targeting people thinking of planning a luxury wedding at its hotels.
