John Frieda launches with colour
The beauty brand’s first foray into hair colour is being promoted with a cross-platform campaign.
L’Oreal Paris helps Fashion celebrate its birthday
For its anniversary, the magazine asks readers to name a new Colour Riche lipstick set to hit shelves this October.
Rogers integrates for Canada’s Got Talent
The media co launches its most extensive cross-platform campaign yet in support of the new reality talent show.
Country Style turns up a new campaign
The QSR is showcasing its $1 million prize in the new campaign for its yearly promotion.
Cadbury Dairy Milk shares the chocolate love
The Kraft brand enlists its recently created Joy Department to talk up its new flavours in two TV spots targeting women.
Showing off what’s ‘Great’ in Britain
Britain’s national tourism agency, Visit Britain, targets travelling baby boomers with a new OOH and print campaign.
Canadian papers take home international design prize
The National Post and The Grid are among the World’s Best Designed Newspapers named by The Society for News Design.
BMW launches the next three
The car co positions its new 3 Series launches as “Impossibly Better” with a cross-platform campaign.
Coors Light signs on with Sportsnet
The beer brand is the exclusive cross-platform presenting sponsor of Hockey Central Trade Deadline coverage.
Injecting positivity into the Globe and Mail
Starting today, What Makes You Happy magazine is being distributed bi-monthly in the newspaper, with ad opps available.
Rogers Wireless streamlines
The mobile co has launched Rogers One Number, which allows customers to connect their phone to a computer, with a national campaign.
Magazines decline in last half of 2011
Overall circulation, single-copy sales and subscriptions all dipped, according to ABC Canada.
Campaigning for Valentine’s Day
MiC asks execs from Carat and Mindshare if they are feeling the love for Feb. 14 campaigns from brands including Wind Mobile and Heineken.
The Vancouver Sun blows out 100 candles
The Postmedia newspaper is celebrating with a widespread campaign that even has spots placed on a Seattle-based TV station, taking advantage of its large Canadian viewership.
Postmedia grows sales team
The company has added two new roles to its digital side.
