Programmatic
Horizon Media Canada launches its Blu platform
The audience framework and data platform unlocks opportunities for personalization, targeting and media optimization.
Reticle’s AI tool geared toward Halloween and holiday campaigns
The company says its tool can help advertisers identify and understand consumer emotions leading up to the busy shopping seasons.
MiQ partners with Bell Media to act as activation arm for its DSP
The media company’s TV data and inventory will be integrated with the programmatic platform for cross-platform plans.
ICYMI: Stingray expands retail network to U.S.
Plus, CBC to once again air Hot Docs selections and The New York Times plans to buy The Athletic.
ANA picks partners to increase programmatic transparency
PwC, Kroll and TAG’s TrustNet will assist on a new project to eliminate fraudulent and wasteful spending.
Advertisers are focusing on optimizing programmatic quality over cost
A report from IAS and Ipsos shows quality path optimization is going to be a major priority over the next year.
Social investment to continue its uptick
The latest Digital Pulse study also goes deep on which platforms seem to be seeing the most impact from in-housing.
Bell’s DSP goes live
In addition to giving advertisers access to premium inventory, the platform is also the first time the company is making first-party audience data directly accessible to advertisers.
Comscore brings predictive audiences to Canada
The contextual approach is another tool advertisers can test while they can still be compared to cookies.
COMMB introduces audio OOH measurement
Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.
The Trade Desk begins testing UID 2.0 in Canada
Rogers Sports & Media, Kijiji and Comscore are among those participating in the live beta for the cookie alternative.
Hivestack opens its ad server to outside SSPs
Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.
ICYMI: Hilite hires new VP to manage deal with Addope
Plus, OKD merges with Brandfire and the Competition Bureau seeks public comment on Rogers-Shaw deal.
UB Media gets into condos by acquiring MaxTV
The place-based company rounds out its offering with one of Canada’s biggest residential signage network.
Roku brings its omni-screen digital ad platform to Canada
OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.
