Programmatic
Hivestack opens its ad server to outside SSPs
Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.
ICYMI: Hilite hires new VP to manage deal with Addope
Plus, OKD merges with Brandfire and the Competition Bureau seeks public comment on Rogers-Shaw deal.
UB Media gets into condos by acquiring MaxTV
The place-based company rounds out its offering with one of Canada’s biggest residential signage network.
Roku brings its omni-screen digital ad platform to Canada
OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.
Ideon partners with cannabis DSP Traffic Roots
The company hopes to solve a pain point around scale for advertisers in the highly regulated space.
Hivestack makes big push into U.S. with Clear Channel
Inventory that reaches 100 million people monthly is now available through the Hivestack SSP.
Mobi Plus hires new VP, eyes gaming for growth
The newly lauched mobile media company has hired Mat Wildbore to handle sales operations as it looks to establish itself in Canada.
Vevo partners with VIDAA for CTV/OTT expansion
With a 32% growth in connected TV viewership, the platform is looking to grow its distribution through the new partnership.
