Radio
Sportsnet serves up Rogers Cup coverage
The Rogers Sports specialty channel will carry the first three rounds and quarterfinals on TV and stream them on Rogers Anyplace TV, as well as offer digital and radio coverage.
Indie 88 hits Toronto airwaves
The Central Ontario Broadcasting-owned station goes live today after Rickrolling listeners for a week.
Ford Lincoln Mercury buys top spot: Media Monitors
The car company purchased the most airtime in Toronto for the week of July 15 to 21, while Nissan topped the list in Montreal.
Canada Summer Games Host Society puts its game face on
The society is promoting the 2013 Games in Sherbrook Que., with TV spots, which are accompanied by its first ever digital and national radio buys.
Muskoka Brewery unravels the Mad Tom mystery
The brewery is exploring the many legends behind the name of Mad Tom IPA with its first-ever mass radio campaign for the brand.
Chatelaine takes to the radio
Publisher Tara Tucker talks about the Rogers-owned publication’s weekly two-hour radio show, which will debut July 21.
James Ready tells consumers to buck off
The Moosehead beer brand is raising awareness for its dollar off promotion with a radio-only campaign.
Mitsubishi Outlander drives into top spot: Media Monitors
The automotive brand bought the most airtime in Toronto, while Nissan took the top spot in Montreal for the week of July 8 to 14.
MarineLand buys top spot: Media Monitors
The Niagara Falls-based amusement park had the most ad airtime in Toronto, with Bell TV buying the top spot in Montreal.
Corus Entertainment posts higher Q3 earnings
A one-time gain from the sale of Food Network Canada stake offset radio advertising softness and lower merchandising and distribution revenues.
George Grant to step down at MZMedia
The president and CEO of ZoomerMedia’s radio division will be replaced by Dan Hamilton and John Van Driel.
AMEX Canada brews up a partnership with Tim Hortons
The deal is part of a long-term strategy to broaden the credit card co’s utility to include more everyday purchases.
Tourism Calgary puts up an open sign
The tourism board is drawing consumers back to the city after the flooding with a new multi-platform campaign that relies heavily on radio and digital buys.
Chrysler-Jeep-Dodge buys the most: Media Monitors
The car dealer is tops in Toronto when it comes to radio air time, with Brault & Martineau leading the pack in Montreal for the week of June 24 to 30.
Volkswagen relaunches its Tiguan
The automaker is spreading the word on its compact SUV with a new campaign.
