Research
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
TV is the main source of news for top income earners and business leaders
A new Ipsos survey looks at influentials’ media usage, wealth, spending and preferences across product categories.
Media and advertising spur Omnicom’s Q1 growth
The company, whose agency networks include BBDO, DDB and TBWA, reported a profit of $486.4 million.
Tim Hortons ranks first, QSRs dominate ad space: AdEase TV
The restaurant chain secured second place in all markets during the week of April 7 to 13.
Elections Canada tops radio ad ranking ahead of federal election
The non-partisan agency jumped to the AdEase top spot with 5,329 instances.
Meta platforms key for Canadian newcomers: study
A Strategic Counsel report shows that creators and influencers are also key information sources.
AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact
Plus, CMA launches new AI resources.
McDonald’s and Tim Hortons swap first place: AdEase TV
QSRs and streaming services dominated the TV ad space in the latest ranking.
Advertising during TV news is the most trusted: YouGov
Seventy-one per cent of Canadians also give ads within news programming their highest attention scores.
IKEA leads radio ranking for second week in a row
The furniture and government sectors see significant gains in the latest AdEase report.
Positive social media environments deliver positive ad responses: study
Magna’s research data used biometric sensors and eye tracking technology to assess people’s emotional responses.
Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
QSRs dominate TV market, Tim Hortons leads the pack: AdEase
With 2,101 total occurrences, the restaurant chain took second place in Vancouver and Montreal.
CBC: Junos finds its highest-ever streaming audience
The Canadian music awards were streamed more than 762,000 times, an increase of nearly 400% over the 2024 awards.
IKEA dominates radio airwaves, outpacing Government of Canada
QSRs, furniture stores and internet services remained the top spending groups, according to AdEase.
