Research
McDonald’s dominates airwaves, Sico returns to the charts: AdEase
IKEA followed closely in 3rd place in the ranking for the week of June 16 to 22.
40% say Canadian content is important: Survey
Francophones more likely than anglophones to say homegrown content is important to them, the latest MTM data found.
Subaru retains top spot: AdEase TV
The automaker dominated the ranking for the week of June 9 to 15 with 2,691 occurrences, led by its 2025 Forester campaign.
New research shows 76% of Canadians are fans of women’s sports
Data presented at the 3rd annual espnW Summit Canada prove the once niche category is now mainstream.
McDonald’s maintains top spot: AdEase Radio
QSRs dominated the radio ads ranking for the week of June 9 to15.
Magna revises 2025 Canadian ad sales outlook
Digital-pure players are expected to account for 3/4 of all Canadian ad sales this year.
Mixing skippable and non-skippable ads on Snapchat is best, report finds
Brand performance doubled with mixed ad formats versus a single ad type.
Subaru and Crave TV lead ad pack in latest AdEase TV report
The automaker holds on to top spot with heartwarming ad featuring a boy and a bunny.
Canada is off to a good start this year in podcast advertising growth
Magellan AI’s report provides a Q1 2025 snapshot of the podcast ad market in seven countries.
WPP Media downgrades global ad revenue forecast
Canadian industry expectation drops by half, while global projections decrease to 6% from 7.7%
McDonald’s ads rule the airwaves with signature deals and summer promos
The QSR dominated the AdEase Radio ranking for the week of June 2 to 8, claiming the top spot in nearly every market.
Subaru drives to the top: automaker leads TV ad rankings
Crave TV jumped to second place, followed by McDonald’s, according to AdEase.
McDonald’s holds top spot, Novo Nordisk jumps up rankings
QSRs, retailers and airlines fuel ad activity across Canada, according to the latest AdEase data for the week of May 26 to June 1.
Radio ratings: AM/FM reached 81% of Canadians in diary markets
Contributor David Bray breaks down the ratings in five Canadian markets and finds changes could impact how radio is bought and sold.
Spring campaigns drive AdEase TV ranking, Tim Hortons tops the list
QSRs, TV and streaming services and furniture stores drive ad competition in major canadian cities.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
