Research
Radio ratings: AM/FM reached 81% of Canadians in diary markets
Contributor David Bray breaks down the ratings in five Canadian markets and finds changes could impact how radio is bought and sold.
Spring campaigns drive AdEase TV ranking, Tim Hortons tops the list
QSRs, TV and streaming services and furniture stores drive ad competition in major canadian cities.
McDonald’s roars back to top, Crave TV sees huge surge: AdEase Radio
The streaming service doubles ad occurrences, rounding out top five for the week of May 19 to 25.
Vividata breaks down ad influence across media platforms
Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.
QSRs dominate TV ad landscape, led by Tim Hortons: AdEase
Tims takes the top spot in latest AdEase report, while The Brick Warehouse and Crave TV follow closely.
Toyota and Subway battle for top spot in AdEase radio ad ranking
The automaker shifts into high gear with 6,133 ad occurrences, while Subway and IKEA follow closely.
Tims soars to second place with Ryan Reynolds campaign: AdEase TV
The Brick Warehouse was the most active advertiser for the week of May 5 to 11.
McDonald’s tops radio list for second week with McHappy Day campaign
Meanwhile, Subway and IKEA see shifts in rankings, according to the latest AdEase report.
Media leaders concerned ad spend not going to Canadian media
CMDC report also found that 96% of senior marketers use AI in some capacity.
Cineplex’s digital media revenue grew by 26.5%: Q1 report
President and CEO Ellis Jacob attributed growth to digital OOH national mall network.
Bell Media sees continued YoY revenue increase
However, that operating revenue decreased from last quarter’s Q4 2024 results, which were $832 million
Tim Hortons reigns supreme on TV with Smile Cookie campaign
QSR dominate TV advertising, followed by furniture stores and TV and streaming services.
McDonald’s and Tims’ charity campaigns dominate radio ads: AdEase
QSRs and furniture stores consistently ranked high across major Canadian cities.
Consumers call on brands to educate them about sustainability
Millennials, Gen Z and Gen X are the most willing to pay more for these products.
COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
