Research

Radio ratings: AM/FM reached 81% of Canadians in diary markets
Contributor David Bray breaks down the ratings in five Canadian markets and finds changes could impact how radio is bought and sold.

Media leaders concerned ad spend not going to Canadian media
CMDC report also found that 96% of senior marketers use AI in some capacity.

Cineplex’s digital media revenue grew by 26.5%: Q1 report
President and CEO Ellis Jacob attributed growth to digital OOH national mall network.

Bell Media sees continued YoY revenue increase
However, that operating revenue decreased from last quarter’s Q4 2024 results, which were $832 million

COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.