Research
Banks and cars make up nearly half of programmatic video spend
SMI data also finds that CPMs for podcasts are nearly double the rest of streaming audio
Canadian kids prefer watching content on bigger screens
Cell phone use among children is quite high, but TV sets are still the most popular way to watch SVOD content like Netflix or Disney+.
Global marketing spend to grow 30% by 2025
Canada contributed 4%, or $134 billion, to the global total marketing spend in 2021.
How to reach Canadian sports fans
TSN, Sportsnet, and theScore are the top three sports websites visited by Canadians, according to Vividata’s new report.
How to reach Canadians planning holiday getaways
Vividata’s report highlights travel-related consumer behaviour.
Canadians pay most attention to TV and streaming video ads
The latest Vividata report looks at what Canadians think about advertising and which media are most effective.
Most Canadians remain ‘very concerned’ about data privacy
A new survey from the GDMA and CMA found worries remain high, despite some increased comfort with sharing data.
Canadian kids spend less time watching linear TV as they age
The latest MTM Jr. report found traditional TV is more popular with young children, while teens say they spend more time with SVODs.
Starcom tops Canada’s 2021 media new business rankings
The total value of account wins in Canada was $835 million, according to COMvergence.
Which radio stations are tops in Canada’s biggest markets?
David Bray takes another dive into Numeris’ latest PPM ratings.
Ad spend for OTC healthcare is set to rise
A forecast from Zenith says tailored digital ads and ecommerce could increase the sector’s ad spend by 36% compared to 2019.
More Canadians subscribe to SVOD than traditional TV
MTM’s latest dives into how media consumption has changed coming out of the pandemic.
Gen Z likes sports, but want more than just watching a game
A study by Sid Lee and Angus Reid find that connection and conversation are key to reaching fans in the demographic.
Canadian Boomers are still embracing traditional media
MTM’s latest report shows that Boomers are still a big influence in society and the marketplace.
Spence Diamonds tops radio charts in Toronto: Media Monitors
In Montreal, responsible drinking advocacy group Edu’alcool took over the top spot.
