As the world re-opens, residential screens create a timely OOH alternative for brands
Vertical Impression’s study finds residential elevator traffic is at 91% of pre-pandemic volume and going up
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Rebuilding brand trust in the online ad space
Overcoming the challenges of protecting personal privacy in a connected world
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Data, privacy and personalization: the programmatic balancing act
From new targeting approaches to the upside of privacy regulations, Petar Bozinovski of Contobox shares key Programmatic I/O New York takeaways
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Win over stressed-out holiday shoppers with convenience
Contobox’s shoppable ads can make every step of the purchase process easier.
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How to find new sponsorship opportunities relevant to your market
Detailed, nuanced audience data can reveal the properties your consumers really love.
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Are you ready for the post-smartphone world?
5G’s ultra-fast wireless technology will change how consumers connect.
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Five trends in content marketing
Some are here, others are on the horizon, but there’s still time to get ahead of your competition
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Canadian newspaper readership is at an all-time high
Study finds that younger Canadians are reading newspapers almost as much as boomers
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Who you gonna trust? Newspapers.
Research shows that newspapers are the most trusted of all ad formats.
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Programmatic’s next chapter: The new crop of solutions and capabilities
Canadian agencies, publishers and advertisers are moving fast to build a better programmatic market.
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The Exchange Lab data solution advances the game
The Exchange Lab’s platform, Proteus, unifies leading programmatic advertising technologies and tools to provide greater access and visibility across the digital marketplace.
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Wave Digital Media amps up digital effectiveness
Combining technology and data insights with a bespoke, high-touch approach, Wave zeros in on the best ways to connect brands with their core audiences to maximize ad resonance and results.
