Sponsorship
Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.
Coca-Cola becomes Northern Super League official soft drink partner
Smartwater and Powerade will also hydrate the league’s players when the inaugural season begins in April.
BIC Soleil returns as official razor of the PWHL
The brand plans to launch different contests during TV timeouts, which have moved to an animated version this season to attract more fans.
Coors and Waypoint join the Junos
The annual award show takes place Sunday, March 30 in Vancouver.
e.l.f. takes to the ice this season with in-arena activations
With 45% of the team’s fan base being female, the cosmetics brand aims to reach a wider audience.
Junos ink official soap and whiskey sponsors
The awards have already secured sponsorship deals with Skip and TD.
Skip becomes Junos delivery app partner
The partnership follows the agreement renewal with TD as the principal sponsor and official bank of the awards.
Bell puts iconic sports play on display in Raptors AR activation
The company introduced it during Goat Night at Scotiabank Arena.
TD extends its sponsorship of the Juno Awards
The renewed partnership features new initiatives that elevate the experience for both artists and fans.
WestJet inks partnership with Northern Super League
The agreement marks the airline’s first sponsorship of women’s professional sports.
The Giller Foundation and Scotiabank part ways
The move comes after a year of protest among Canadian authors for the banks involvement with Israel.
DoorDash extends partnership with Northern Super League
The NSL is launching in April with the brand as its exclusive on-demand delivery partner.
Oreo partners with the NHLPA
The deal includes a digital campaign supported by social media ads, player stories and videos across multi-social channels.
PowerPlay to sponsor the Ottawa Black Bears
The brand seeks to increase its awareness and audience in the city.
Sephora becomes the first founding partner and official beauty partner of Toronto Tempo
The partnership includes activations, social integration and in-stadium promotion.
