Sponsorship
Simons kicks off first sports sponsorship deal with the NSL
As a fashion partner, the brand will dress the league’s reporters and create content highlighting the players’ styles.
BMW announces partnership with TPC Toronto golf course
The deal includes vehicle showcases, immersive on-site experiences, exclusive parking privileges for BMW owners, and electric vehicle charging stations at the venue.
Sephora Canada enlisting influencers to join its squad
The beauty retailer is focusing its search on micro and mid-level creators, primarily on Instagram, TikTok and YouTube.
Dove puts Olympic snowboarder’s skin to the test
In a new video spot, Mark McMorris gets Dove Men+Care logo temporarily tattooed on his chest.
Sponsorship news: Volkswagen teams up with Canada Soccer
Plus, an iconic western pizza chain (temporarily) rebrands to honour an Edmonton Oiler.
PWHL stars join Bravado Designs’ team of brand ambassadors
The brand became a league’s official bra partner last December.
Toyota signs on as exclusive auto partner of the NSL
Intact Financial has also become a founding partner of the league and three of its teams.
NHL dives into more animated programming
The League has partnered up with several NHL teams to create animated programming and short content
Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.
Coca-Cola becomes Northern Super League official soft drink partner
Smartwater and Powerade will also hydrate the league’s players when the inaugural season begins in April.
BIC Soleil returns as official razor of the PWHL
The brand plans to launch different contests during TV timeouts, which have moved to an animated version this season to attract more fans.
Coors and Waypoint join the Junos
The annual award show takes place Sunday, March 30 in Vancouver.
e.l.f. takes to the ice this season with in-arena activations
With 45% of the team’s fan base being female, the cosmetics brand aims to reach a wider audience.
Junos ink official soap and whiskey sponsors
The awards have already secured sponsorship deals with Skip and TD.
Skip becomes Junos delivery app partner
The partnership follows the agreement renewal with TD as the principal sponsor and official bank of the awards.
