Sponsorship
Molson Coors inks deal with Canucks Sports and Entertainment
The partnership includes Rogers Arena, Abbotsford Centre and CSE’s roster of hockey teams.
Bell sells stake in MLSE to Rogers
The $4.7 billion deal will give Rogers 75% ownership of the sports conglomerate.
Toronto Maple Leafs and Calgary Flames ink new sponsorship deals
As the pre-season is set to begin, Oreo and Advanced Orthomolecular Research partner with the hockey teams.
Captain Morgan hosts interactive ‘Huddles’ for NFL fans
The activation consists of a series of game-viewing parties at local partner restaurants.
In a TIFF: How Peroni brought the taste of Italy to fans
During last week’s festival, the brand opened a Mediterranean-inspired space with samples of three of its beers.
Lay’s named global sponsor of the FIFA World Cups
The deal extends Frito-Lay’s role as a tournament sponsor for the 2023 Women’s World Cup.
The Curling Group signs with Manifesto
The sports and entertainment agency will manage sponsorship opportunities for the Grand Slam of Curling.
Media Moves: Wondery, TSN, Food Network strike new deals
To keep you in the loop, here are some of the sponsorship and ad news breaking this week.
In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience
The brand is looking to increase visibility outside of the travel industry with film activation.
In a TIFF: Lavazza activates festival cafe and lounge
The partnership is intended to further align the coffee brand with the entertainment industry.
Raymond James inks deal with Rugby Canada
The investment company will be the presenting sponsor of the U20 women’s team.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
In a TIFF: Campari plans red carpet activations
The Negroni brand recently signed a deal to be the official cocktail sponsor for the film festival.
Remy Martin and Usher partner for North American tour
The cognac brand will host fan experiences as the exclusive spirit sponsor.
Embark inks deal with CFL to help families save for school
The financial services company will be visible on sidelines, on broadcasts, and in digital and social media activations.
