Sponsorship
BMO and TMU ink new partnership
The multi-year commitment makes the company the official banking partner of the university’s athletics.
La-Z-Boy partners with the CFL to promote “lazy moments”
The sports sponsorship is the first for the brand in Canada.
Rogers named the new lead sponsor of TIFF
The telecom giant is stepping in after the festival and Bell ended their 28-year-long relationship.
Deadpool prefers Tim Horton’s coffee in brand collaboration
Ryan Reynolds partnered with the Canadian QSR to promote a special screening of the film in Toronto.
Scotiabank gets naming rights to Calgary’s new arena
Scotia Place is meant to revitalize the city’s culture and entertainment district.
LG Canada is the new sleeve sponsor of Toronto FC
The patch is a continuation of the long-standing partnership between MLSE and the electronics brand.
OLG partners with Team Canada
The Ontario Lottery and Gaming Corporation has been named the Official Ontario Lottery Partner of Team Canada.
Studio Ramsay takes minority stake in HexClad
The new investment comprises a combination of cash and media commitments.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
A&W partners with Budweiser for baseball season
The association builds on the increasing popularity of non-alcoholic drinks in the country.
Mitsubishi is the official vehicle of The Weather Network and MétéoMédia
The automaker is making available its Outlander SUV to both brands’ journalists.
Pizza Pizza partners with BC Place and its teams
The agreement is part of the brand’s expansion strategy in British Columbia, where it has more than 50 stores.
Sun Life and Canada Basketball to host Hoops and Health tournament
The financial services company became an official health and wellness sponsor of the organization last year.
Chatelaine becomes Catelaine for Pet Valu partnership
The magazine will also contain an editorial package of cat-friendly features to go with the name change.
Boost and Kids Help Phone are new sponsors of The Amazing Race
The tenth season of the Canadian competition show is set to launch July 2.
