Sponsorship
Studio Ramsay takes minority stake in HexClad
The new investment comprises a combination of cash and media commitments.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
A&W partners with Budweiser for baseball season
The association builds on the increasing popularity of non-alcoholic drinks in the country.
Mitsubishi is the official vehicle of The Weather Network and MétéoMédia
The automaker is making available its Outlander SUV to both brands’ journalists.
Pizza Pizza partners with BC Place and its teams
The agreement is part of the brand’s expansion strategy in British Columbia, where it has more than 50 stores.
Sun Life and Canada Basketball to host Hoops and Health tournament
The financial services company became an official health and wellness sponsor of the organization last year.
Chatelaine becomes Catelaine for Pet Valu partnership
The magazine will also contain an editorial package of cat-friendly features to go with the name change.
Boost and Kids Help Phone are new sponsors of The Amazing Race
The tenth season of the Canadian competition show is set to launch July 2.
Garfield appointed to Motel 6’s C-suite
The lasagna-loving feline has been tapped to be chief pet officer as part of a partnership with Columbia Pictures.
ICYMI: NHL signs multi-year deal with Intuit QuickBooks
With this partnership, the fintech company aims to reach Canadian entrepreneurs.
Elevate to give community partners advertiser benefits
Inside Out, LGBT YouthLine, Black CAP and Queer & Trans Health Collective among community partners that will be supported by the agency.
Investors give The Logic a $4 million boost
This marks the first Canadian investment by FT Ventures, which is the corporate venture arm of the Financial Times Group.
Budweiser becomes an official beer of the NHL
The Labatt Breweries brand will receive exposure during game broadcasts and execute in-stadium activations.
The espnW Summit highlighted the opportunities of women’s pro sports
It’s time for advertisers to approach female athletics the same way they handle men’s sport sponsorships.
Air Canada renews partnership with Canada’s Olympic and Paralympic teams
The partnership, which began in 1988, is set to cover all games until 2030.
