Sponsorship
Garfield appointed to Motel 6’s C-suite
The lasagna-loving feline has been tapped to be chief pet officer as part of a partnership with Columbia Pictures.
ICYMI: NHL signs multi-year deal with Intuit QuickBooks
With this partnership, the fintech company aims to reach Canadian entrepreneurs.
Elevate to give community partners advertiser benefits
Inside Out, LGBT YouthLine, Black CAP and Queer & Trans Health Collective among community partners that will be supported by the agency.
Investors give The Logic a $4 million boost
This marks the first Canadian investment by FT Ventures, which is the corporate venture arm of the Financial Times Group.
Budweiser becomes an official beer of the NHL
The Labatt Breweries brand will receive exposure during game broadcasts and execute in-stadium activations.
The espnW Summit highlighted the opportunities of women’s pro sports
It’s time for advertisers to approach female athletics the same way they handle men’s sport sponsorships.
Air Canada renews partnership with Canada’s Olympic and Paralympic teams
The partnership, which began in 1988, is set to cover all games until 2030.
Jose Bautista is back for Mary Brown’s Chicken
The former Blue Jay has signed a multi-year sponsorship deal with the Canadian QSR, which is already the official chicken restaurant of the team
Vimeo to be the exclusive streaming partner of the Canada Games
The next games will be held in August, 2025 in St. Johns, Newfoundland.
NHL hosts the first Stanley Pup rescue dog competition
The event to be broadcast on Sportsnet is attracting celebrity dog lovers and brands that support animal rescue groups as part of their charitable activities.
Cricket Canada secures Nissan as its official automotive partner
The partnership is the latest in a series of sponsorship agreements recently signed by Cricket.
A look back at the U.S. upfronts
PHD’s Jeremy Johnston and Horizon Media’s Jenny Croswell share their biggest takeways from the American presentations.
PWHL extends its sponsorship deal with Bauer
The hockey equipment and apparel brand will be the exclusive supplier of jerseys beginning the 2024-25 season.
Shell unveils new fuel with 360-degree campaign
The brand has partnered with the Blue Jays to amplify the launch of its new gasoline and reach luxury vehicle owners.
The Canadian Elite Basketball League names new sponsors
Neo Financial and Sun Life have signed on to be the official financial partner of the league, and the wellness partner of Montreal Alliance, respectively.
