Sponsorship
TVA+ and TVA Sports Direct land on Roku
The new channels provide more French-language content for viewers, as well as more sponsorship opportunities for brands.
How sponsors activated around the WNBA in Canada
More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.
A&W becomes Cricket Canada’s official restaurant
The sponsorship will support the development of initiatives aimed at increasing the sport’s popularity in the country.
MiC Roundtable, Part 2: Is the industry preparing for the potential fall of local media?
Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.
KLM inks deal with TFC to strengthen its business in Toronto
The partnership includes digital and social media ads, as well as in-stadium visibility and OOH spots.
Behind the buy: Truly’s push to disrupt beer-dominated hockey
The brand’s new platform is supported by OOH ads and the NHL’s Digitally Enhanced Dasherboards.
RBC, Toyota and Lululemon among Canada’s Olympic House partners
The space will open its doors in July and will be the gathering place for Team Canada family, friends and fans in Paris.
NHL partners with Disney Studios Canada for Stanley Cup Playoffs
Anger, Joy, Sadness and a handful of new feelings from the movie are now the Official Emotions of the 2024 playoffs in Canada.
Basketball Canada suits up with Indochino
To celebrate, the suit retailer will be launching a limited-edition “Made For You, By Us” custom-lining campaign.
Sportsnet secures sponsors for Stanley Cup Playoffs
Boston Pizza, RAM and Home Depot are among the new partners.
The PWHL cuts deal with Bic
The Soleil Escape is the official razor of the PWHL in Canada.
McCain becomes a Toronto Blue Jays sponsor
During this season, the baseball team fans will be able to purchase different dishes with the brand’s french fries at Rogers Centre.
The Curling Group buys the curling series from Sportsnet
The new sports business venture now owns the Grand Slam of Curling while the exclusive Canadian rights will stay with the broadcaster.
Raptors welcome George Brown College as sponsor
With the partnership, the college aims to highlight higher education across Canada.
Blue Jays home opener brings out the brands
How A&W, Home Hardware and Fitzrovia are activating around Toronto Blue Jays’ season games.
