Sponsorship
Jose Bautista is back for Mary Brown’s Chicken
The former Blue Jay has signed a multi-year sponsorship deal with the Canadian QSR, which is already the official chicken restaurant of the team
Vimeo to be the exclusive streaming partner of the Canada Games
The next games will be held in August, 2025 in St. Johns, Newfoundland.
NHL hosts the first Stanley Pup rescue dog competition
The event to be broadcast on Sportsnet is attracting celebrity dog lovers and brands that support animal rescue groups as part of their charitable activities.
Cricket Canada secures Nissan as its official automotive partner
The partnership is the latest in a series of sponsorship agreements recently signed by Cricket.
A look back at the U.S. upfronts
PHD’s Jeremy Johnston and Horizon Media’s Jenny Croswell share their biggest takeways from the American presentations.
PWHL extends its sponsorship deal with Bauer
The hockey equipment and apparel brand will be the exclusive supplier of jerseys beginning the 2024-25 season.
Shell unveils new fuel with 360-degree campaign
The brand has partnered with the Blue Jays to amplify the launch of its new gasoline and reach luxury vehicle owners.
The Canadian Elite Basketball League names new sponsors
Neo Financial and Sun Life have signed on to be the official financial partner of the league, and the wellness partner of Montreal Alliance, respectively.
TVA+ and TVA Sports Direct land on Roku
The new channels provide more French-language content for viewers, as well as more sponsorship opportunities for brands.
How sponsors activated around the WNBA in Canada
More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.
A&W becomes Cricket Canada’s official restaurant
The sponsorship will support the development of initiatives aimed at increasing the sport’s popularity in the country.
MiC Roundtable, Part 2: Is the industry preparing for the potential fall of local media?
Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.
KLM inks deal with TFC to strengthen its business in Toronto
The partnership includes digital and social media ads, as well as in-stadium visibility and OOH spots.
Behind the buy: Truly’s push to disrupt beer-dominated hockey
The brand’s new platform is supported by OOH ads and the NHL’s Digitally Enhanced Dasherboards.
RBC, Toyota and Lululemon among Canada’s Olympic House partners
The space will open its doors in July and will be the gathering place for Team Canada family, friends and fans in Paris.
