Television
McDonald’s stays in the lead of TV market, Trivago moves up the rankings
Both advertisers, however, decreased their spend compared to the previous week, according to AdEase TV.
CBC unveils coverage of the 2024 Paralympic Games
More than 2,000 hours of coverage will be broadcast live across multiple platforms.
Digging into award show audiences
Fans of the annual celebrations are also interested in hearing from luxury brands.
Newcomers prefer Connected TV over Linear: MTM report
Non-Canadian-born residents are more inclined to own mobile devices than TVs.
Slice is now the exclusive broadcast home of The Daily Show
The series will also be available to stream on both StackTV and Paramount+ in Canada as of September.
Fubo introduces ad opportunities with Premier League kick-off
The new ad units includes banner ads with enhanced targeting capabilities.
The top 10 brands at the 2024 Olympics
AdEase shares its report on who had the largest TV presence during this year’s Games.
AMI-audio announces new and returning audio programming
The slate includes a new podcast that is available in audio and video on YouTube.
Corus unveils fall programming
The lineup features titles for HGTV, the Food Network and The History Channel.
Corus files complaint to CRTC over Rogers’ Disney, WBD deals
Corus Entertainment is alleging that Rogers has given itself undue preference after adding the Disney+ ad tier to its existing plans.
Bell tops AdEase TV’s most active advertiser ranking
The company ranked second in Vancouver and Toronto, fourth in Calgary and fifth in Montreal.
Record-breaking digital audiences for CBC Olympic coverage
Connected TV viewing accounted for about 65% of the total time spent watching the Games.
Spotted! Crispy Minis shoots for the moon
The brand used hundreds of drones to light up a moonless sky.
Corus adds Barb McKergow to leadership team as Greg McLelland departs
The company confirmed the role of EVP and chief revenue officer has been eliminated amid ongoing layoffs.
Fewer Canadians are subscribing to SVODs: MTM
Almost a quarter of households have altered their streaming services to save money.
