Wonga launches in Canada
The UK-based money lending service kicked off its campaign in Ontario, with plans to move into BC and Alberta by the end of this quarter.
Spotted! Rewind recycles for charity
The Channel Zero-owned property partnered with the WWF Saturday to help consumers dispose of old VCRs and sign up for the channel.
Molson goes on a “Guyet”
The beer brand has launched a new humour-focused TV, print and OOH campaign which targets those resolving to take their health up a notch.
NCIS takes top ratings spot: BBM
The one-hour crime drama netted 2.7 million viewers, while CTV Evening News was the top weekly show with 1.6 million people tuning in.
CBC shows off social TV apps for winter sched
The pubcaster co-produced online and social media apps for a host of series, including Cracked, Mr. D and Murdoch Mysteries.
NHL Lockout: What the deal means for the CBC
The new labour deal between the NHL and its players means TV hockey ad revenue will once again be flowing into the pubcaster’s coffers.
Ikea plays with its food
The furniture retailer has launched a new food idiom-filled TV spot which centres on the kitchen.
Capital One hits the button
The credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.
World Juniors skate to solid ratings on TSN: BBM
The hockey tournament continues to deliver, with 8.3 million Canadians watching some or part of the pre-medal round action.
SMCC names new chair
Dan MacKenzie from NBA Canada takes over the post, heading a board of 15 directors.
Rogers Wireless buys the top: Media Monitors
The wireless brand is tops in Toronto and Montreal for the week of Dec. 24 to 30, 2012.
RBC promotes grassroots hockey
The financial institution has launched a TV campaign that aims to cement its status as a supporter of Canada’s official winter sport.
Covenant House changes its tone
The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.
Credit unions go ding free
The national network of financial institutions is teaming up for a campaign to raise awareness about its services.
New Content Players: Vimeo
The video-sharing site is carving its path in the digital video sphere by partnering with brands such as GE, and rolling out services for creators, including the pay-to-view tool Films.
