CTV orders full seasons of Played, Satisfaction
The Bell Media channel welcomes the cop drama and comedy to its slate, and is hoping for more Flashpoint-level numbers from Played.
Brands get interactive: MiC’s Global Tour
PHD Canada’s Rob Young and Maxus’ Robin Legassicke weigh-in on recent campaigns from brands like Evian and McDonald’s, which use experiential promotions to reach their consumers.
CTV takes Canadian broadcast rights to ABC’s The Taste
CTV will debut ABC’s version of the culinary competition series, featuring judges Anthony Bourdain and Nigella Lawson, with a two-part premiere on Jan. 22 and Jan. 27.
Astral joins the Gangster Squad
The media co uses its recently launched Cinemix package to promote the Warner Bros. film in Quebec.
Crime Stoppers urges citizens to speak up
The hotline is looking to boost the number of tips it receives with a hard-hitting campaign in Newfoundland and Labrador.
MEC hires digital trading lead
Joe Kowan is joining the GroupM agency as practice lead, digital trading and activation.
LCBO configures the gentleman’s party
The retailer is using a rare digital-only campaign that features an interactive app to promote its premium spirits to guys.
AToMiC Awards jury revealed
Details on the co-chairs, jury and important dates for the next edition of the innovative conference and awards show have been released.
Entries open for Young Lions and Young Marketers
The Globe and Mail has announced the launch of Canada’s qualifying competitions for the 60th anniversary of the Cannes Festival of Creativity.
CTV’s Super Bowl, NFL playoff telecasts to hit the web
An exclusive deal with the NFL will see Bell Media live stream the events on CTV.ca. as the media group’s multi-platform strategy continues to evolve.
Brands must innovate to reach consumers: study
BrandSpark International president Robert Levy tells MiC about the Canadian Shopper Study and the growing role of smart phones.
Lean Cuisine gets inspired
The frozen dinner brand is using TV ads for the first time in recent months to promote its new Fresh Inspirations entrees.
Column: Digital ad measurement in 2013
IAB Canada president Chris Williams on how the Canadian industry can improve online data.
Three new faces on The Real Housewives of Vancouver
Slice seeks new on-air relationships and drama for its adaptation of the global franchise.
Million Dollar Neighbourhood adds an app
The Facebook app turns viewers into older, wiser version of themselves, and provides them with action plans, tips and advice for fiscal health.
