Rogers Media to launch City Montreal on Feb. 4
The conversion of Metro14 Montreal comes as the near-national network rebrands as part of a national marketing makeover (Seed pictured).
Digital technology drives OOH growth
OMAC chairman Michael Reha weighs in on the future of out-of-home advertising and how it has changed over the past 15 months.
Postmedia revenue drops in first quarter
The media co’s losses were largely due to drops in print advertising revenue.
Blog: Four key takeaways of CES
From updates to the connected home to natural user interfaces, UM’s VP of digital Rebecca Shropshire shares her thoughts on the marketer trends at this year’s show.
CTV’s Phil King on staying on top in Canadian TV
“I know how competitive [Keith Pelley] is, and he’s lit a fire under City and Rogers Media,” King said of new-found battle in Canadian primetime.
Dx3 unveils keynote speakers
The Toronto-based digital marketing event will feature Blue Ant Media’s Michael MacMillan and Mountain Equipment Co-op’s David Labistour, as well as a new debate session format.
Corus takes over operations of iVillage Canada
The media co has deepened its partnership with NBCUniversal and will rep the ad inventory for the network of women’s lifestyle sites.
CBC buys big: Media Monitors
The pubcaster bought the most airtime in Toronto for the week of Dec. 31, 2012 to Jan. 6, 2013.
Lowe Roche ups the integrated ante
CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy.
Astral, Shaw report Q1 results with TV ad revenue stability
Both media groups reported higher TV ad sales, despite an uncertain economic climate.
CRTC approves new channels, Vancouver VOD service
The new channels consist of HGTV Canada spin-off Quest and Fight Media’s The League, which targets fantasy sports league players.
Axe launches out of this world promotion
The men’s grooming brand is using a global campaign to support its new Apollo product line, as well as a contest that will send 22 people into space.
Microsoft releases first NUad results
Joe Strolz, VP, Microsoft Advertising, tells MiC about the first wave of results on the Xbox platform.
First look at the new CES gadgets with AOL’s Vivian Ip
The media co’s head of agency development and sales operations takes MiC through major trends at the show, including launches in digital fitness, in-car apps and paper thin tablets.
Dempster’s fights the bread backlash
The Canada Bread brand is targeting health conscious consumers with a new humour-based campaign featuring comedian Gerry Dee.
