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Jolly St. MiC: Lego builds for the holidays
The brand’s “A Chimney for Santa” campaign features mega columns in Montreal with Lego-like chimneys.
Shedoesthecity.com gets a makeover
The online lifestyle magazine, targeted at women aged 18 to 45, has a new look and editorial direction.
Spotted! Salvation Army targets students
The charity fills a vending machine with half-eaten, decaying food to show the lack of nutritional choices some face daily.
The Grid grows sales team
The Torstar-owned weekly promotes Carrie Gillis to associate publisher and adds to the sales team.
Millennials seeking deeper brand engagement
Edelman’s latest study shows that the demo is looking for interactive experiences and direct communication with brands.
Flashpoint signs off with just over two million viewers
The CTV drama brought in record numbers for its series finale last Thursday.
Making money on mobile and digital: study
All publishers say they will be activating on mobile devices by 2014, according to the AAM’s third annual study on media innovation.
The Big Bang Theory wins ratings battle: BBM
The half-hour comedy retained its #1 Thursday spot, with CTV Evening News topping the weekly averaged show list for Dec. 3 to Dec. 9.
Knorr kicks off “What’s for Dinner?”
The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.
Careless Teens kicks off 2013 on MTV Canada
The specialty channel’s winter schedule includes rookie series Buckwild and Washington Heights.
Pattison Outdoor, QMI form content partnership
The media co is now the primary news provider for Pattison’s digital signage network.
Pizza Hut signs year-long deal with Sportsnet
Kiera Yeates from MediaCom tells MiC about the program, which is the longest the QSR has signed to date.
TC Media promotes two
Lynn Chambers is VP of custom content, and Caroline Andrews is the new VP and group publisher of consumer solutions, following an internal reshuffling.
Sober Ride has holiday drinkers seeing double
The designated driver service has launched a cheeky in-bar campaign, featuring a poster of a realistic looking urinal, to deter drinkers from driving home drunk.
CTV gives Motive a Super Bowl push
The Bell Media channel is airing the first episode of the new Canadian series following the big game.
