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LCBO buys big: Media Monitors
The Crown corp. bought the most radio in Toronto, with Bell Bundle topping the list in Montreal, for the week of Dec. 3 to 9.
St. Joseph Media, ChickAdvisor team up to boost ad offerings
The publisher’s VP of digital Ken Hunt tells MiC about the partnership, which will offer print and digital ad solutions to meet marketer demand.
ADCentricity goes local
The media seller has launched ADLocal, a new digital ad platform that offers new ad buy options for small businesses.
The Weather Network travels to Middle-earth
The meteorological media co has partnered with Warner Bros. to promote the release of The Hobbit: An Unexpected Journey.
Novus Media adds a new media director
Cynthia Rubino joins the agency as director of media investment from Cossette.
Sears Canada spreads the greatness
The retailer is bringing its new brand positioning in-store this weekend with its National Great Day.
Big Brother Canada opens its doors
Shaw Media VP Errol Da-Re tells MiC about the sponsorship opportunities that are still available, as the show rolls out its premiere date announcements.
Ubisoft Quebec and Toys ‘R’ Us release new Facebook game
Game developer Ubisoft Quebec has partnered with Toys ‘R’ Us to launch Toys ‘R’ Us Towers, a new free-to-play toy store simulation game on Facebook.
HGTV programs more Property Virgins, Leave It To Bryan for winter
The Shaw Media specialty channel is also launching new seasons of Canada’s Handyman Challenge and Income Property.
Global takes The Morning Show national for winter 2013
Shaw Media also unveiled details of its upcoming Big Brother Canada, which will launch Feb. 27 and air three nights a week on Slice.
Citytv stays on laugh track for winter 2013
Canuck originals Seed and Package Deal to join the lineup, alongside new comedies 1600 Penn, The Goodwin Games and How To Live With Your Parents (for the Rest of Your Life).
Time spent online to reach TV levels by 2014: Study
The IAB’s latest Canadian Media Usage Trends Study presented by PHD’s Rob Young, shows continued growth in the digital sphere, while other media remain steady or decline.
Jolly St. MiC: Audi makes it snow
The car co is promoting its Quattro technology with an interactive snow globe in Toronto.
Samsung pumps up the music
The electronics co’s latest OOH campaign uses NFC technology to give consumers a new song to download every week.
E! adds five for winter
New shows including The Next Big Thing, LOL Work, Chasing the Saturdays and Big Rich Atlanta are on the sked for the Bell Media channel.
