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Corus defends OWN Canada’s learning mandate
The Canadian licensee of the network debated with the CRTC what TV educational content looks like, and how it can be increased on the specialty network.
ICA announces 2013 board of directors
The new board will be chaired by Publicis CEO Andrew Bruce.
Ford Canada gets social with zombies
The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.
Kraft partners with TSN and RDS
The company has announced an exclusive media partnership for the Kraft Hockey Goes On program.
Jolly St. MiC: H&M gives gift of fashion
The Swedish clothing retailer has launched a multi-platform campaign that features a Twitter-based scavenger hunt.
Spotted! The Globe and Mail spreads the word on DNA
The media co is promoting a new series on genome sequencing with street teams, online spots and OOH ads.
Food Network Canada serves up winter schedule
The network brings 15 returning and three new series to its schedule, including Sugar Dome, Jamie Oliver’s 15 Minute Meals and Gordon Ramsay’s Ultimate Cookery Course.
iCarly wraps with record ratings on YTV
The show’s finale brought in three times the season average for viewers aged 18 to 49.
Kia gets loud for Vancouver Whitecaps
The car brand has launched an in-stadium and Twitter campaign to engage with soccer fans.
Rouge Media launches digital music network
The new ad options include space on more than 200 lyrics websites and music blogs.
The current TV model is dying: Holtzman
Henry Holtzman from the MIT Media Lab says the future of TV is not with the channel-based model and outlines several projects where the platform might go next.
The Big Bang Theory reclaims ratings crown: BBM
The half-hour comedy climbed back to the top, besting its closest competition The Amazing Race by almost one million viewers.
ZenithOptimedia drops global ad forecast
The media co predicts ad expenditure will grow 4.1% in 2013, down slightly from previous reports.
Chevrolet jumps to the top: Media Monitors
The dealer bought the most radio in Toronto, with The Bay taking the top spot in Montreal, for the week of Nov. 26 to Dec. 2.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
