Stanfield’s takes its guy cross-country
The underwear brand is raising money for below-the-waist cancer research by taking its “guy at home” on the road this week.
The Big Bang Theory gets big ratings: BBM
The comedy series bested its closest competition, The Amazing Race by more than a million viewers.
OLPC promotes with celebrity partners
The campaign, which promotes the laptop program through endorsements by actors Adam Beach and Dakota House, will run online and on Shaw TV channels for the next year.
Health Canada raises the profile on recalls
The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”
OWN Canada to get close to Canadians with Life Story Project
Hosts Andrea Syrtash and Dale Curd will invite random passersby in public areas to delve deep into their personal stories and examine their significance.
Fall TV: Chicago Fire gets a full-season
The Wednesday night drama gets a nine-episode order, and comedy Whitney gets moved to an 8 p.m. slot that night.
Holiday spending in Quebec to rise in 2012: report
According to the Retail Council of Quebec, consumers in the province are expected to spend $2.34 billion this year, as worries about the economy are quelled.
Chevrolet buys the most radio: Media Monitors
The car co bought the most radio airtime in Toronto, with Dormez-vous buying big in Montreal for the week of Oct. 29 to Nov. 4.
Canadian Tire expands its holiday focus
The company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.
Spiderman swings into 24 Hours
The promotion, coinciding with the release of The Amazing Spiderman, features seven pages of content, including a two-page wrap.
Sears Canada launches rebrand for the holidays
The retailer’s CEO tells MiC about how it plans to reach a younger demographic with its new multi-platform campaign.
Rogers speeds up the tempo
For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.
Future Shop steps up its festive game
Acknowledging that price is a major factor during the holiday shopping period, the retailer has focused its latest advertising on beating competitor costs.
CRTC tells Rogers Media CJNT deal must benefit Canadians
The regulator said the deal to acquire the station from Channel Zero and convert it into a local Citytv channel must also be good for the broadcasting system overall.
ZenithOptimedia names new executive VP
Former Molson VP Judy Davey is filling the role left vacant by Florence Ng when she retired earlier this year.
