TC Media unveils launch date for first TV program
Ca Commence Bien! will air on V starting on Sept. 3, targeting a younger demo than its Quebec morning show competition.
Shark Week snares 5.2 million Canadian viewers
Impossible Shot was the top program during the week with 357,000 viewers.
Spotted! The Co-operators create a scene
The insurance company is purposely crashing a car into windows of its 15 Quebec offices for a social media contest.
Wind Mobile gets real for back-to-school
The telco is expanding its reach with a national multi-platform campaign running until the end of September.
Showcase launches an arresting campaign
The Shaw Media-owned channel is promoting new fall crime shows with a campaign that uses the Canadian Premium Audience Exchange (CPAX) to place pre-roll ads for the first time.
35 Million Directors for the CTC’s ad campaign
The Canadian Tourism Commission is asking residents to submit video clips of their experiences of the country to be used in its latest effort.
Food Truck Eats awards pop-up vendors
The organization’s event celebrating Toronto food trucks has added Now magazine, CFRB Newstalk 1010 and Wine Country Ontario as sponsors.
Cadbury warns of an outbreak
The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”
Spotted! Foundry Golden Cider refreshes with a taster
The recently launched Diageo-owned brand was seen sampling on the streets of Toronto with broadcast partner 102.1 The Edge.
UB Media interacts with touch-screens
The OOH media company is now representing advertising sales for the Touchtunes Interactive Network in resto-bars across Canada.
Spotted! Samsung Canada cleans some Tough Mudders
To promote its PowerFoam technology, the company set up a group-sized washing machine to clean participants at the endurance event this weekend.
Tales from the Trenches: Maxus
From the boardroom to the golf course, MiC gets some office do’s and don’ts from top brass at the GroupM agency.
HuffPost Canada goes live out West
Huffington Post Alberta and Huffington Post British Columbia have both launched.
Olympic Closing Ceremony takes #1 spot: BBM, August 6 to 12, 2012
The Closing Ceremony for the 2012 London Olympic Games drew the most viewers on Sunday, with CTV Evening News topping the weekly averaged show list.
Blue Ant Media enters agreement to buy Bold
The deal to purchase the channel from the CBC is conditional on CRTC approval.
