Spotted! Scattered pianos and giant window portraits
The Pan Am Games launched its countdown by unveiling a street piano project and photographs of immigrants on City Hall windows.
Walmart spins a virtual web for Spider-Man
The retailer is bringing its flyers and in-store merchandise for the new superhero movie to life with the roll-out of an augmented reality app.
Francois M. de Gaspe Beaubien takes over at Zoom Media Canada
The chairman tells MiC about the decision behind taking over the company’s Canadian operations and the departure of Cathy Fernandes.
New president for Say Media
Former Time publisher Kimberly Kelleher will take over from Troy Young.
Bell unveils benefits package for $3.38 billion Astral Media takeover
The phone giant proposes to spend $96 million to develop and produce indie Canadian TV programming, and divest itself of 10 radio stations, to receive regulatory approval.
Broadcaster’s public benefit spending steady: report
Research firm Boon Dog’s study shows broadcasters spent $51 million on Canadian content creation in 2010 to 2011.
Xbox Live gets inside Taco Bell
For the first time, the online gaming service is advertising a summer-long contest in partnership with the QSR on its website.
Couche-Tard brings new meaning to its messaging
The convenience store network is using cabs and billboards to illustrate how close its stores are to consumers in its first OOH campaign.
Live Nation partners with TD Group Canada
The bank is the first to enter a partnership with Live Nation Canada that will include exclusive sponsorship opportunities in Toronto and Vancouver.
Bell Media buys Kevin Smith’s movie review show Spoilers for Space
The deal for Hulu’s first original series with Canadian distributor Alliance Films comprises 10 episodes of movie reviews and celebrity interviews, to debut on the local specialty channel on July 27.
Rich media quickly replacing display: report
Kantar Media’s latest report shows which sites are embracing different ad formats, as well as those which have a tendency to clutter pages with ads.
Anger Management makes an Olympic debut
Viewers will be given a sneak peek of the show’s first episode right after the closing ceremony of the London 2012 Olympic Games on CTV.
Spotted! Jack Astor’s campaigns for Bill Gates
The restaurant chain is welcoming the Microsoft Worldwide Partner Conference with a street-level stunt in Toronto.
#Changethemodel: Chris Williams on TV ad measurement
The IAB president shares his take what needs to change in the digital television industry in Canada.
Cheil helps lawyers tackle negative perceptions
In its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.
