W greenlights Vancouver spin-off for Love It or List It
Jillian Harris will co-host the West Coast version of the reality series about families struggling with homes that no longer suit their needs.
Inserting viewers into TV shows at NXNEi
The Social TV panel session tackled the subject of monetizing second-screen experiences, as well as a prediction of Hunger Games-like interactivity.
Canada picks up 30 shortlist mentions
Canada brought in eight Media shortlist mentions among a roster of Mobile, Press and Outdoor nominations that has Leo Burnett in the lead with six chances at Lions.
Lowe Roche, Leo Burnett and BBDO on Cannes shortlists
The agencies nabbed nominations for work for O.B. Tampons, Ikea and Skittles in the PR and Promo categories.
McDonald’s Canada unites strangers
The QSR has launched a TV campaign starring real people, which hopes to take “I’m lovin’ it” to the next level.
Canada kicks off Cannes
UFC champ Georges St-Pierre, Sid Lee, the Globe and Mail and strategy host the first seminar at the France ad Olympics.
Microsoft Advertising launches new ads on Skype
The software company’s ad division is hoping the unit, which shows up each time a person makes a voice call, will give users content to share.
Astral and OMAC make for easier planning
The OOH media co has launched an app for media planners to keep track of its products, and the association has updated its web mapping system to reflect the April COMB data report.
CASSIES accepting entries for 2013 awards
The awards, which are based on business effectiveness, will be handed out Jan. 28, 2013 in Toronto.
Canadian Tire travels to the top: Media Monitors, June 4 to 10, 2012
The retailer landed in the #1 spot in Toronto, with the Gouvernement du Quebec having made the largest radio purchase in Montreal.
Spotted! Ben & Jerry’s scoops up followers at NXNE
Consumers can tweet their location in Toronto this weekend to have the brand’s eco-cab meet them for a free scoop of ice cream.
Secret Location launches FanViewr app
The launch cuts steps out of creating brand pages by eliminating the need for third-party apps on Facebook.
Leo Burnett picks up two Bronze Pencils
The agency also took home two Merits, while Doug & Serge, TBWA/Toronto, Hard Citizen and Saatchi & Saatchi also nabbed awards of Merit.
The top 10 Canadian TV shows on social media
Newly launched social TV ratings company Seevibes, which is working with Astral and TVA Group, shares the top 10 Canadian TV shows by Facebook and Twitter mentions.
CAMH denies all excuses
The latest multiplatform campaign for the organization targets everyone struggling with mental illness, rather than promoting the patients it has helped.
