Global targets Beliebers
The channel is airing a two-part concert special next week in simulcast with NBC.
Spotted! BlackBerry gets friendly with benefits
The streets of Toronto’s business district have recently been inundated with brand ambassadors handing out gifts.
OMAC brings outdoor into the purchase loop
A new UK-based study says OOH ads are closely linked to TV in terms of influencing consumers in the four phases of the customer journey.
Canada Post puts the spotlight on digital
The Crown corp has launched a campaign aimed at getting every Canadian on ePost.
Pizza Hut tantalizes with a new offering
The Yum Restaurants pizza chain promotes its new Signature Singles dish with a TV buy from MediaCom.
MMVAs sets a personal branded record
Sunday’s MuchMusic Video Awards will see five commercial minutes of branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry
Philippe Cloutier joins Reader’s Digest as GM
The former Quad Graphics Canada president is tasked with leading the publishing company in transitioning into more digital properties.
CRTC at Banff 2012: Netflix Canada a problem? It’s the solution
The streaming service encourages more viewing, not cord cutting, according to regional CRTC commissioner Peter Menzies.
Restructuring daytime TV in a post-Oprah world
Execs from Gaggi Media, ZenithOptimedia, Media Experts and Mindshare weigh-in on the programming strategies for Fall 2012’s daytime schedule.
Cityline changes up its look
The lifestyle show’s studio has adopted a more modern look to better showcase innovative products and execute product integrations.
TV ad revenue up in 2011: PwC
Overall, the Canadian ad market was healthier than the US’s in 2011, growing by 5% versus 2% south of the border.
TedxToronto signs on with Rethink
The agency is tasked with expanding the online and demographic reach of the conference, taking place Oct. 26 in Toronto.
Viewers get an insider scoop from Cinemix
Film distributors are using the new multiplatform offering from Astral Mix to entice audiences with film reviews and interviews.
Kathy Griffin gets a talk show on E!
Kathy will premiere this Friday with a focus on conversations about celebrities and the comedian’s personal life.
On the MiC: Faris Yakob
The MDC Partners chief of innovation previews his NXNEi location-based marketing talk in advance of the event on Thursday.
