
Saving Hope pulls over a million viewers for premiere
The new CTV drama brought in 1.52 million viewers for its launch on Thursday night.

Women are an untapped demo in hockey: study
The report shows that a high percentage of viewers are female and prefer to watch on the CBC as opposed to a larger male audience watching on TSN.

Virgin Radio 96 gives listeners control
The Montreal Astral Radio station lets listeners choose the songs on its station in real time with the Virgin Radio Takeover.

TSN dabbles in social for UEFA Euro
The broadcaster is asking fans to check-in using a Facebook application, with results being shown during game broadcasts.

Rookie Blue draws the most viewers: BBM, May 28 to June 03, 2012
The Global drama landed in the top spot Thursday night, while the Stanley Cup Finals topped the weekly averaged show list.

Jean-Pierre Blais named chair of CRTC
Blais replaces Leonard Katz, who was serving as interim chair.

Nissan adds digital life to Postmedia dailies
An augmented reality print execution for the auto brand was placed in newspapers today, alongside editorial content about the technology.

Arbraska Treetop Trekking gets outside with Astral
The adventure zip-lining company has just opened up its eighth location and is celebrating by wrapping transit shelters in Toronto and Montreal.

Spotted! WestJet brings a taste of New York to Toronto
Ambassadors dressed as the Statue of Liberty and King Kong were seen on the streets this morning handing out flight tickets to NYC.

BBM Overview: New PPM Ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.

Porter Airlines makes a trip to the top: Media Monitors, May 28 to June 3, 2012
The airline has jumped to the top of the radio chart in Toronto, with TSN taking first place in Montreal.

Carlsberg celebrates UEFA Euro in Toronto
The beer brand is activating in a big way with pop-up fan parks that bring a stadium-like experience to fans.

Google Canada on how Canadians view 300 videos a month
Ahead of her WIFT-T International Women in Digital Media keynote, Google’s Sabrina Geremia talks about how to monetize online audiences.

MuchMusic gives out social rewards
The channel has posted results from the first month of its MuchCloser program that rewards viewers for visiting its site.

Royal Roads University launches rebrand
The Victoria, BC-based school is promoting its refreshed identity with an OOH-focused campaign this summer.