Scouts Canada gets back on the radar with Hot Wheels
The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.
Rogers prices $1.1 billion bond offering
The company is using around $1.09 billion in proceeds to pay for its 37.5% stake in MLSE, and for general corporate purposes.
Record-long banners and ads against imitation videos: MiC’s Global Tour
MiC asks Alice DiGiovanni at MediaCom to give her thoughts on the interactive placement of ads on sites in Russia, Sao Paulo and the US.
Audi partners with TIFF
The car brand has signed a three-year deal as the official automotive supplier of the festival.
The Walrus goes big out West
The magazine targets Calgary with its largest outdoor campaign to date.
American Idol sings its way to the top: BBM, May 21 to 27, 2012
The finale of the reality show on CTV grabbed the most viewers Wednesday night, while the third round of the NHL Playoffs topped the weekly averaged show list.
Sally Catto returns to CBC, Trevor Walton becomes copro head
As Walton takes on a new role, the ex-Cineflix EVP returns to the public broadcaster as executive director, commissioned and scripted programming.
Bell Media listens in
The media co has unveiled audio fingerprinting, a new digital ad format which links ads on CTV with those on its mobile app.
What Canada’s aging population means for media
MiC lays out the 2011 Census information and asks Zenith’s Sunni Boot and Aegis Media’s Sasha Grujicic to weigh in the impact for the Canadian industry.
Koodo broadens El Tabador’s horizons
In response to fans wanting to see more of the spokesman, the telco launched an app that has him creating personalized thank you cards.
Cineflix launches Instant Cash tie-in app
Sponsorship opps are available for the new app, which ties into the Shaw Media show.
Carte Blanche winners announced
Creatives from BBDO won first place in the English section of the contest for their wall and roof-less shelter, with Lg2 taking home the prize for the French portion.
Honda Dealers continue to buy big: Media Monitors, May 21 to 27, 2012
The association made the largest purchase for the second consecutive week in Toronto, as did the Ford Dealer Association in Montreal.
Pampers puts Canadian moms in Olympic spirit
Pampers is using patriotism to build excitement around its brand in Canada as the Summer Olympics approach.
CTV unveils fall slate
Bell Media has programmed a Thursday comedy power hour and added Charlie Sheen’s new show to its upfront schedule.
