Rogers ceasing national DVD/game rental services
The telecom company says that all rental stores will be repurposed, with their existing supplies of DVDs and games being liquidated by end of May.
TC Media to launch TV production division
The production house will start with French content and launch in English within the next year.
Torstar Digital president launches with a Dragon
Tomer Strolight is stepping down to start Arlene Dickinson Enterprises, a start-up focused on entrepreneurs across Canada.
Bissell goes deep in digital
The carpet cleaning brand has launched a Facebook app that asks users to expose their household stains.
Zellers gets nostalgic
Darren Hardeman at Maxus comments on the retailer’s recent marketing effort, which asks customers to share their memories of the store.
MediaCom Canada names Michael Neale CIO
Neale replaces Sylvia Criger in the position.
GroupM names chief growth officer
Mike Tunnicliffe has been named to the new role, which will see him lead a “central growth team” at the company.
Big Sisters gets right to the point
The non-profit has launched a campaign with ads that air for a few seconds to illustrate the small amount of time required to be a volunteer.
Alexander Keith’s launches a cider
The new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.
Rogers launches mobile app that streams live sports
The app, which was launched to coincide with the round one kick-off of the NHL Stanley Cup Playoffs, streams CBC-broadcast games.
Woodbine races to reach a younger audience
To ramp up attendance at its horse track this season, the entertainment company placed horse racing content and ads on Sportsnet platforms.
The Big Bang Theory continues on top: BBM, April 2 to 8, 2012
The comedy show came in at #1, while The Masters and CTV Evening News tied on the weekly averaged show list.
Budweiser gives hockey fans a big payoff
The beer co has launched a contest and campaign which will give one person hockey tickets for life.
The goods on commercial ratings: BBM Staying Tuned conference
David Schweidel of the Wisconsin School of Business on what brands need to pay attention to when booking their TV spots.
Shoppers unveils its new Glow
The magazine is going multi-platform and bringing back its fashion pages under new publisher St. Joseph Media.
