Purina Cat Chow shows its ‘Cattitude’
The brand is refocusing its message with the launch of a new multi-platform campaign.
CBS Outdoor is beaming in Calgary
The media co is promoting the province’s Comic and Entertainment Expo with transit shelter boards that use augmented reality.
Real Housewives of Vancouver launches big on Slice
The first Canadian edition of the Real Housewives series nabs the channel’s biggest premiere numbers to date.
Industry reacts swiftly to CBC plans for job and programming cuts
Astral Media: “CBC has to decide if it wants to continue being funded by Canadians and fulfill its mandate or if it wants to operate commercial radio stations.”
TV to take brunt of painful CBC cuts
“It’s been a tough day for the broadcaster and an interesting challenge,” CBC/Radio-Canada president and CEO Hubert Lacroix told the media.
Canadian agencies bring home Internationalist Awards
All the Canadian projects nominated at the awards brought home a prize at last night’s event.
Bell Media and Ford Canada team up for new web series
Intersections launches to promote the Ford Focus and highlight Canadian artists.
Canadian conventional TV ad revenue stays flat in 2011
Cuts in operating expenses resulted in a jump in profits of 1,300%, according to the CRTC.
Sharp gets a new look and expands further into mobile
The men’s magazine has launched a new tablet app and refreshed its web and print products to offer consistency to advertisers.
Honda Dealers remains in top position: Media Monitors, March 26 to April 1, 2012
The auto association made the largest radio purchase in Toronto for the second consecutive week, while AlarmForce moved up to #1 in Montreal.
CBC lets viewers choose
The broadcaster is inviting viewers of The Fifth Estate to vote on how a live-to-air investigation will pan out during tomorrow night’s episode.
CBC asks CRTC to put ads on Radio Two
The plan is to increase self-generated revenue after weighing the impact of Ottawa cutting $115 million from its annual subsidy over three years.
How to cut through the cluttered sponsor-verse
Sponsorship expert Kim Skildum-Reid dished out advice at yesterday’s 2012 Sponsorship Marketing Council of Canada Conference.
MediaCom Canada clients get first dibs on Xbox app opps
The deal includes pre-roll and interstitial video ads on newly-launched entertainment apps on the system.
IAB Canada launches RTB committee and event
Committee chair James Aitken tells MiC why the organization needed to dive deeper into the RTB space in Canada.
