Top Chef Canada promotes its return
The show is back on March 12 and is going cross-platform to gain fans for its second season.
Spotted! Rethink exposes your bald spot
The agency posted a one-day transit ad for Panorama Hair which might have had commuters feeling a little self-conscious.
Rogers Wireless buys big: Media Monitors, Feb. 24 to March 4, 2012
The telco moves to first position on the radio chart in both Toronto and Montreal.
Mattel opens the doors to Barbie’s closet
The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.
Live! With Kelly heads to Banff
After a successful run in PEI in 2010, the show returns to Canada with a visit to Alberta in April.
Canada’s Got Talent brings top numbers for Citytv
The Sunday night reality show debut brought in an average of 1.5 million viewers to the channel.
Ikea designs with The Marilyn Denis Show
Six Canadian designers will compete to become a resident expert on the CTV morning show by putting the brand’s products to the test.
GlassBox TV hires Vanessa Case as programming and scheduling topper
The ex-Shaw Media exec will oversee specialty channels Travel+Escape, Bite TV and AUX TV as GlassBox expands.
Brother Canada leads with a better experience
The home and office equipment brand has launched an OOH, radio and digital campaign focusing on customer service.
CBC/Radio Canada and Quebecor Media renew business ties
The pubcaster says it will buy ads from Quebecor Media, and the Videotron cable unit is renewing distribution deals for CBC/Radio Canada channels.
Wade Makarus joins Zoom Media
The media co adds Makarus as its national director of media integration.
Richard Beaven steps down as worldwide CEO of Initiative
Beaven will be succeeded by Jim Hytner in a series of executive moves at the IPG Mediabrands agency.
Maytag takes over Monday night at the CBC
The home appliance brand has produced co-branded spots with the broadcaster that will air during shows including Coronation Street and Redemption Inc.
Oreo blows out 100 candles
The Kraft Canada cookie brand is celebrating with a cross-platform campaign and birthday party tomorrow at Toronto’s Eaton Centre.
Coca-Cola Covers expands for year two
The contest, which is put together with MuchMusic, is upping the stakes for this year’s big winner.
