Rogers integrates for Canada’s Got Talent
The media co launches its most extensive cross-platform campaign yet in support of the new reality talent show.
MiC’s Global Tour: social media/interactive
Lucas Steinman at Vizeum weighs in on Coca-Cola’s puzzler in Israel and Brazil’s Facebook-powered car.
Cue Digital Media launches Cue Video
The launch is a result of a partnership with US-based Digital Broadcasting Group.
Abcon Media tees off with a golf ad network
The media co will have ad consoles in golf carts across Canada, targeting high-income male consumers.
Community back on Thursday night
The show returns to the Citytv lineup in mid-March, shuffling shows on the Rogers Media channel.
Global enriches the Survivor experience
A new feature on the video app allows users to participate in social chatter and Survivor-themed content.
Cancon champion Pierre Juneau dies
The former head of the CBC and the CRTC played a seminal role in Canadian culture, say friends and colleagues.
ZoomerMedia appoints VP programming
Former director of acquisitions, Beverley Shank, will head the TV division for the Moses Znaimer-owned outlet.
Canada’s Smartest Person to quiz in real-time
Viewers can test their smarts through social media in the lead-up to the March 18 premiere, and play along with the show challenges during the broadcast.
Country Style turns up a new campaign
The QSR is showcasing its $1 million prize in the new campaign for its yearly promotion.
Seven Canadians named Cannes judges
Top creatives and execs from agencies including ZenithOptimedia, John St., DDB and Leo Burnett will have their say at the festival this summer.
Media Young Lions and Young Marketers juries unveiled
OMD’s Cathy Collier is moderating the Media jury, which also includes seven other Canadian industry members.
New director at Astral Mix
Nicola Petrie has been named to the role, managing a team across the company’s multiple platforms.
Wheels.ca gets an app
The auto news site now offers advertisers an array of ad opps for its tablet app, with Toyota as the first to sign on.
Manitoba Telecom Systems dresses up
Targeting female shoppers, the telco has partnered with Fashion Frame to launch a campaign in Winners change rooms.
