Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
Sponsored
Coca-Cola becomes Northern Super League official soft drink partner
Smartwater and Powerade will also hydrate the league’s players when the inaugural season begins in April.
Quebecor posts nearly 4% revenue growth in 2024
The Media segment fell 2.6% for the year, while Telecommunications saw an increase of 3.9%.
Tims’ Roll Up To Win contest launches with new prize partners
The QSR is supporting the contest with a 360-degree campaign that includes TV, OOH, radio, social media and digital platforms.
GroupM makes gains amidst WPP’s overall earnings slump
While its creative, PR and specialist agencies experienced revenue declines, the company’s media investor, saw growth.
BIC Soleil returns as official razor of the PWHL
The brand plans to launch different contests during TV timeouts, which have moved to an animated version this season to attract more fans.
CRTC authorizes Canadian distribution for indie streamer Stageview.TV
The platform will comprise subscription-based streaming and FAST channels once it’s launched in September.
Coors and Waypoint join the Junos
The annual award show takes place Sunday, March 30 in Vancouver.
Media moves: Snap ups its brand safety suite
Meanwhile, Finally Content partners with RTOERO and Vertical Impressions upgrades its attention measurement tech
Subaru tops TV advertiser list with most occurrences: AdEase
QSRs, furniture stores, and TV/streaming services lead category spend.
Sleep Country responds to IKEA’s “u up?” campaign with sassy billboards
The brand’s new campaign “Sorry, I was asleep” relies on OOH ads near IKEA locations.
Arima Unlimited rolls into the U.S.
The company’s just-released InstaPoll gives marketers a faster, less costly option for conducting surveys.
Government of Canada increases ad spend, leads the pack: AdEase Radio
Desjardins Group and Toyota trail closely behind in the latest report on radio ad spend.
Spotted! DQ blurs line between Blizzards and reality
QR codes on the spoons offer passers-by the chance to win free soft serve treats for a year.
KO Média boosts its ad business with L’actualité and special issues
The publisher is encouraging Quebecers to shop local with a series of issues.
Meta launches Testimonials on Instagram
The giant tech is also working on its new fact-checking program, Community Notes.
