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81% of Gen Z take action after seeing DOOH ads: study
The latest Pattison Market Tracker shows that adding digital OOH to social media increases attention, positive perception and purchase influence of a campaign.
e.l.f. takes to the ice this season with in-arena activations
With 45% of the team’s fan base being female, the cosmetics brand aims to reach a wider audience.
Junos ink official soap and whiskey sponsors
The awards have already secured sponsorship deals with Skip and TD.
Heritage Minister proposes CBC ad policy changes, funding hike
The plan would eliminate ads during news and public information broadcasts, and nix subscription fees for streaming services.
Canadians streamlining SVOD subs: MTM report
The new data shows that nearly three in 10 Canadian households depend only on online content sources.
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
Beyond the Code, part 4: CBC’s Shaghayegh Shahrokhi Tehrani on AI’s role in media
At the pubcaster, Artificial Intelligence is being used to help journalists understand their audience.
RBC replaces Tim Hortons at the top of the ranking: AdEase TV
With 2,589 incidents, the bank placed first in Vancouver and Calgary, second in Toronto, and third in Montreal.
Streamer News: The Roku Channel scores American Idol
Meanwhile, Samsung TV launches a kid-friendly FAST channel.
Corus lays off more staff in small and large markets
Cuts have been made at Global News and Corus Radio operations across the country.
Skip becomes Junos delivery app partner
The partnership follows the agreement renewal with TD as the principal sponsor and official bank of the awards.
IKEA slides into sleepless Canadians’ DMs
The brand aims to create resonance among consumers as the mattress sector becomes more competitive.
Beyond the Code, part 3: 99Raven’s Fab Dolan on the power of good inputs
What CMOs need to know about adopting AI today.
RMH turns media channels into pillow forts
The fundraising campaign was promoted by OOH, influencers and pillow forts in business lobbies.
Media Moves: Instagram and Bluesky launch new features
Plus, Amazon is killing its TikTok-like, short-form video and photo feed.
