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Interprovincial Lottery Corporation pushes Subaru into second place: AdEase TV
With 1,928 occurrences, the company landed first in Toronto, second in Montreal and fourth in Vancouver.
Google must divest Chrome, but it can still invest in AI: DOJ
Canadian media leaders weigh in on what this may mean for marketers.
People Moves: Perry Macdonald leaving Bell Media
And Environics Analytics adds to its executive team.
Ontario court denies Meta et al’s move to dismiss school board’s lawsuit
The suit alleges social media interferes with the mental health and educational aspirations of students.
McDonald’s surpasses Tim Hortons in radio ad buy: AdEase
Subway came in as the second most active advertiser, followed by BCE.
Raptors launch 3×3 tournament with Crispers
The activation is supported by QR-coded billboards that direct passersby to a new AR game.
Narcity brings UGC to Locals.tv
CEO Chuck Lapointe answers our questions about the new video app and platform.
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
Spotted! Mercedes-Benz tackles shopping mall mountains
The automaker is launching a stunt in prime venues in Toronto, Montreal and Vancouver to promote its latest SUV.
Media Moves: BC’s tourism and film industry launch AR platform
Plus, tariff drama is bringing viewers to CBC, and ZoomerMedia’s campaign stresses that buying Canadian extends to media, too.
Spotted! Warner Bros. Pictures Canada brings Minecraft to life
With the walk-in exhibition, the studio is offering Yorkdale Mall visitors a peek into the world of the movie.
Spotted! Breast Cancer Canada reminds people not to sit on getting screened
The ‘Waiting Chair’ symbolizes the many layers of waiting that breast cancer patients inevitably endure.
Toyota signs on as exclusive auto partner of the NSL
Intact Financial has also become a founding partner of the league and three of its teams.
NABS-BEC names two directors to lead charity’s largest annual fundraiser
The annual “Media Sale” receives donations of multi-platform inventory from Canadian media companies.
NHL dives into more animated programming
The League has partnered up with several NHL teams to create animated programming and short content
