Postmedia hires Olive Media president
Paul Godfrey tells MiC why Postmedia wooed Simon Jennings, and discusses the company’s Q1 results.
Corus posts higher Q1 earnings on TV revenue hike
Strong ad sales for its women’s specialty channels like W Network helped the broadcaster record a rise in revenue and overall profit.
CBC kicks off premiere week strong
The premieres of Marketplace and Mr. D both posted over one million viewers to start the pubcaster’s winter season.
Casale Media to rep TMXmoney.com
Opportunities on the financial website include standard and rich media banners.
Canadian Direct Insurance keeps advertising simple
The Western Canada insurance co and its agency Noise launch a series of spots poking fun at the pitch process.
Hockey rules the week: BBM, Dec. 26, 2011 to Jan. 1, 2012
CBC’s Hockey Night in Canada and the World Junior Championship kept Canadians on the couch during the holidays.
Sportsnet shoots and scores with viewers
The network drew their highest recorded number of viewers during Saturday’s Vancouver vs. Boston hockey game.
Walrus TV launches
The digital and television partnership with High Fidelity has ad and sponsorship opps available online.
Rogers Media adds VP
Former Shaw Media VP Christos Nikitopoulos joins the company effective immediately.
CRTC approves Hindi Children Channel and Masala TV
The additional channels approved for FDR Media Group will feature South Asian entertainment programming for children, and South Asian cooking, respectively.
The Firm tops a million
The premiere of the series on Global earns 1.1 million viewers for its two-hour premiere, not quite reaching the ratings achieved by Global’s Bomb Girls premiere last week.
W Network sends big bosses undercover
The Undercover Boss franchise comes to Canada with a four-week promo campaign targeting women launching at the end of this month.
The Verdict: Fido’s successful casting call
With thousands of entries and millions of votes cast, the brand made a star out of a little dog named Speedy.
Score Media sees revenue up, profit down at Q1
The sports media co posts record revenue in its digital division, but corresponding investment in growth and expansion affect its bottom line.
Educ’alcool goes big with moderation
The Quebec-based organization has rolled out an extensive multi-platform campaign aimed at getting people to understand their alcohol limits.
