Action channel launches fall campaign
Targeting males 25 to 54, the Shaw Media-owned channel is promoting its new shows on sports-focused media.
Schick gives consumers the ‘License to Grow’
A Facebook initiative invites guys to download a license to grow a moustache in support of Movember.
Big Bang Theory tops: BBM, Oct. 10 to 16
The CTV Evening News brought in the most average weekly viewers for the week.
Voters put MPs in the hot seat on #FAQMP
iChannel’s new interview program fully incorporates social media into its production.
Score Media swings to fourth quarter loss despite record revenue
The Canadian sports broadcaster pointed to revenue gains from traditional TV and digital platform business.
ZenithOptimedia adjusts ad forecast
The media co has dropped its expenditure forecast following economic slowdowns.
Speed Stick grows one for Movember
The Colgate-Palmolive brand changes its strategy and goes digital for its new campaign.
Shaw Communications posts higher Q4 earnings, revenue
A transitional year saw improved profits after the acquisition of the former Canwest Global Communications’ TV assets.
Play Taxi Media expands to Toronto and Calgary
The Vancouver-based media co adds cities for its interactive touch-screens on the back of taxi passenger seats.
Quebec Milk Producers create OOH art
The Federation of Milk Producers of Quebec (FMPQ) launches a large outdoor marketing campaign to show the comforts of milk.
CBC, Quebecor dispute goes public
A long-running dispute boils over as the CBC issues a retort to Quebecor’s criticisms of the pubcaster’s alleged lack of financial transparency.
Cineplex pilots in-cinema interactive ad product
The new venture will allow movie-goers to interact directly with the ads that appear during a film’s pre-show.
Bell Media and Shaw renew TV supply deal
The new agreement follows recent CRTC vertical integration hearings and new rules to guard against programming exclusivity.
David Suzuki Foundation warns Canadians
The environmental organization puts a speed limit on global warming with a stunt on the streets of Vancouver.
Baking a recipe for brand riches
The goods on the Loblaw’s partnership with Recipe to Riches for Shaw Media’s Food Network.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
