Wendy’s finds the beef
The QSR has launched an extensive campaign to introduce it’s new cheeseburger and updated catchphrase.
Corus names VP of sales
Gordon Lee has been promoted to the role, reporting to Doug Murphy.
Big Bang Theory still tops: BBM, Oct. 3 to 9
The CTV smash continues to rule the Thursday night airwaves.
Faris Yakob on working at the speed of culture
The MDC Partners CIO tells MiC how media cos can create awesome campaigns that keep up with the age of the Twitterverse.
Rogers brings music back to school
The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.
Martin Short to take Canada’s Got Talent cross-country
The Citytv show will be promoted across Rogers Media properties, and Tim Hortons has signed on as a sponsor.
SMG wins P&G Best Agency Partner
The media co took home the brand building award for its work with P&G at last night’s awards ceremony.
Colleges Ontario promotes cutting-edge programs
The organization’s latest campaign attempts to convince students to consider careers for the knowledge economy.
FX Canada reveals program lineup
Advertising and sponsorship opps are available for the launch of the channel and a sneak peek on Citytv.
MEC names North American CEO
Marla Kaplowitz takes over from Lee Doyle, who recently left the position.
Eccotique Spa and Salon attempts to fight crime
The Vancouver-based spa exchanges gift certificates for confessions from Stanley Cup rioters.
Martin Short to judge Canada’s Got Talent
The iconic Canadian actor is the first judge to be named for the Insight Productions and Rogers Media reality show.
CBCSports.ca revamps
The website has added social TV and other ad opps on the refreshed site.
Shaw Media re-ups Haven for Showcase
The FBI supernatural drama received an earlier third season order from SyFy in the US market.
The Gazette shows its socially-savvy side
The Postmedia newspaper turned its front page into a Twitter feed for its “Words Matter” campaign.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
