The future of metrics is social: Mixx Canada
Networked Insights account director says that to buy better campaigns, pay closer attention to social media.
Fall TV: X Factor premieres but CSI takes the night
Simon Cowell’s much-hyped reality show debuts at number three, with network stalwarts CSI and Survivor edging it out.
Karo Group launches media division
The west coast agency has hired Bill Fitch to head up the new arm.
Philips takes its shaver to school
The electronics brand goes on a cross-province tour of university campuses to target a young male audience.
Study: online video ads as effective as TV ads in brand recall
The report from the Interactive Advertising Bureau of Canada and Nielsen reveals that combining TV ads with online video ads is the most effective strategy in securing viewer recall for a brand’s message.
Netflix announces Facebook integration at f8
The deal will see Canadian Netflix members able to share their TV and movie-watching habits with friends through account connectivity.
Fall TV: Gleeks, cops rule Tuesday
On night two of premiere week, NCIS: LA and Glee take in 2 million each, while CTV’s new drama Unforgettable is close on their heels.
Organic Meadow gets digital
The dairy brand creates a music video to reach a young and environmentally-conscious audience.
Google targets media
The company aims its “Watch this Space” campaign at planners and buyers.
Citytv leaps to top: Media Monitors, Sept. 12 to 18
The channel jumps 75 spots to land on top in Toronto, with Esso taking Montreal.
MasterCard wants you to ‘Shop ‘Til You Drop’
The credit card co has partnered with Loulou magazine on its annual event to engage with higher-income fashionistas.
CRTC grants media groups right to innovate, but not self-deal
Updated: Details on the CRTC’s decision on vertical ownership of Canadian media carriers and industry reaction.
Fall TV: Premiere week kicks off
Two and a Half Men earns a boffo five million viewers for its Sheen-less return on CTV.
Region 7 launches its first tourism campaign
A spotlight is placed on the Bruce, Grey and Simcoe counties with a multi-platform push.
Vice Media marries its online content
The mediaco combines its online magazine with its video site to create Vice.com. Ad and sponsorship opps are available.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
