Gorilla Nation to rep ad space for International Business Times
The media company adds to its business portfolio with sole Canadian rights to ad inventory on Ibtimes.com.
Tourism Victoria makes a splash in Calgary
The BC city drops sculptures of sea creatures into one of its key markets to engage families with a Facebook contest.
Spotted! The Printing House warrior invades Toronto
Viking-themed characters raid the Canadian printing company’s Toronto stores, with the antics posted online.
Government returns to the top in Toronto: Media Monitors, July 11 to 17
The Government of Canada ranks first in Toronto’s radio ad buy charts, while mattress retailer Dormez-vous stays on top in Montreal.
The Verdict: Coast Capital Savings gets social
MiC takes an in-depth look at the credit union’s first stab at social media contests.
Top Chef Canada is tops online
Viewing hits a high on the site for the Shaw Media show, with sponsorship opps available for the second season.
Spotted! Canadian Cancer Society takes tan-free pledges
The non-profit organization targets men and women aged 15 to 29 with a new experiential and digital campaign.
DSA Media hires vice president
Samantha Richardson joins the company as VP, director of media operations.
Next Media Stars: Jennifer Sawula
The MediaVest strategy supervisor talks about standing out from the airport advertising pack.
Mobilicity’s rebrand enters outer space
The wireless provider switches its strategy with a new campaign introducing alien mascots.
GroupM shifts top investment managers
The changes affect Maxus, MEC and MediaCom.
Canadian exec promoted at MGM TV
Susan Hummel is promoted to SVP of Canadian TV and US basic cable as MGM president Roma Khanna chooses her team.
Shaw launches online movie pay service
The Shaw Movie Club aims to fend off competition from Netflix Canada by offering a $12-a-month movie channel with no data caps.
Quebecor Media makes pro soccer Impact
The mediaco reaches a broadcast deal with upstart team Montreal Impact of Major League Soccer.
Lee Doyle on MEC’s new president
The CEO of MEC North America tells MiC why he hired Michele Pauchuk.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
