Rogers Hi-Speed buys a three-peat: Media Monitors, June 20 to 26, 2011
The internet provider retains its #1 radio ad buy slot in Toronto, while the Government of Canada stays on top in Montreal.
The Verdict: LG’s Facebook success
MiC dissects the campaign that led to a Facebook mandate for the tech company.
Totem hauls in 30 awards at the 2011 Magnum Opus
Transcontinental Interactive’s custom publishing arm wins big for its work with Sobeys, Geico, Aeroplan and P&G.
Spotted! Garnier gets clean and green in TO
The L’Oreal-owned brand left a green footprint in Toronto this week to promote its line of Pure Clean hair and beauty products.
Shaw Communications posts sharp revenue rise in Q3
A first-time contribution from Shaw Media, coupled with cost-cutting, helped Shaw Communications post higher earnings and revenue for the third quarter.
iPhone owners download five times more apps than BlackBerry users: study
A study from Ipsos Reid on smartphone and tablet usage shows high engagement among device owners, with low overall penetration in Canada.
IZOD IndyCar series races toward youth
The US-based car racing championship makes its third return to Toronto for the 25th annual Honda Indy with new objectives and a younger target audience.
Paid and earned media impressions reap best results: study
Synaptic Digital and Kantar Video’s collaborative study reports editorial content wins out over traditional brand content.
Spotted! Diet Coke and Joe Fresh hit the road
The two brands have partnered on the Diet Coke Beauty Boost, an on-the-go makeover station that alerts consumers to its whereabouts via social media.
App-etite: Canpages brings the streets to life
CanPages’ multi-platform app features voice-powered search, augmented reality and real-time video.
Shaw licenses Four Weddings format
Slice is launching a Canadian version of the international franchise this fall. Sponsorship opps open.
Vizeum adds eight
The agency reacts to its growing client roster by increasing the size of its team.
Teletoon Retro wants you to choose
The nostalgic cartoon channel targets all members of the family by asking for votes on their favourite character.
Taco Bell’s call to rebel
The QSR launches a cheeky ad campaign, hoping to gain support from idiosyncratic 18- to 24-year-old males.
Glam Media Canada now reps YummyMummyClub.ca
The partnership allows the site for Canadian mothers to now sell rich media ads.
