Spotted! At Cannes: YouTube gets real with delegates
To prove its power as a marketing tool, the site invites festival-goers to recreate ads it made famous.
Canada has 15 more shots at Lions glory
John St.’s “Pink Ponies” and Sid Lee’s Bota Bota floating spa are among the shortlists in the Cyber and Design categories at Cannes.
Video, blogs and lazy online marketing at NXNEi
Didn’t spend your Saturday at the last day of NXNEi? Don’t worry, MiC has video interviews to get you up to speed.
Canada picks up three Lions at Cannes
Leo Burnett wins Silver and Proximity nabs two Bronze in Promo & Activation but Canadians are shut out of PR and Direct.
CRTC: Has the CBC strayed from its pubcaster mandate?
Do Canadians want CBC or CBC-lite? The CRTC wants to know as it launches an online consultation ahead of upcoming radio and TV licence renewal hearings.
Virgin Mobile Canada partners with MuchMusic
The music and mobile brands launch a new retail store with a supporting print, OOH and in-store campaign.
Hockey scores record ratings, again: BBM Canada, June 6 to 12, 2011
The Stanley Cup brought in another week of record viewership for CBC, with 5.615 million Canadians glued to their seats.
Cannes juries love Leo Burnett
Leo leads the pack as Canada has 30 chances to pick up Lions so far, with shortlists for seven categories announced.
Burger King stacks up on TV
The male-targeted summer campaign aims to prove the burger chain offers more than just Whoppers.
Blog: Cannes is off with a bang
Media Experts CEO Lauren Richards gives MiC readers a front-row view of the first days at the Palais.
Ken Whyte taking over at Rogers Publishing
The Rogers Publishing EVP, consumer publishing, becomes president at the end of the summer.
Torstar gets foxy
The media co targets the average wine drinker with Winefox.ca.
Smart cars get the designer treatment
The Mercedes-Benz brand partners with a Jean Paul Gaultier exhibit in Montreal.
CTV News exec Joanne MacDonald to oversee CP24
Bell Media puts long-time CTV News VP MacDonald in charge of CP24 as it gets set to face off against the Rogers Media CityNews Channel.
Stanley Cup Game 7 breaks records
The deciding game of the Canucks-Bruins Finals was a ratings winner for CBC.
