PWHL stars join Bravado Designs’ team of brand ambassadors
The brand became a league’s official bra partner last December.
Why major events call for cross-platform campaigns
On short-form video platforms, repurposed TV ads work better than creator-led ads: Study
Spotted! Cheez-It launches first-ever branded getaway
The brand teamed up with a hotel in Prince Edward County to offer a two-night getaway experience.
Skip teams up with TikTok for first-ever Junos Orange Carpet livestream
The behind-the-scenes broadcast will hosted by Canadian actor and content creator Boman Martinez-Reid.
Canadian Gov’t OOH campaign stresses the importance of skilled trades
The billboards will be placed on buildings and bridges across the country.
New FAST channel bets on the creator economy’s rise
The Creator TV FAST channel brings content makers to TV, with Canadian distribution initially only on Plex.
Media Moves: Redbrick acquires newsletter advertising platform
Meanwhile, Pinterest is testing tags on AI-generated images.
Interprovincial Lottery Corporation pushes Subaru into second place: AdEase TV
With 1,928 occurrences, the company landed first in Toronto, second in Montreal and fourth in Vancouver.
Google must divest Chrome, but it can still invest in AI: DOJ
Canadian media leaders weigh in on what this may mean for marketers.
People Moves: Perry Macdonald leaving Bell Media
And Environics Analytics adds to its executive team.
Ontario court denies Meta et al’s move to dismiss school board’s lawsuit
The suit alleges social media interferes with the mental health and educational aspirations of students.
McDonald’s surpasses Tim Hortons in radio ad buy: AdEase
Subway came in as the second most active advertiser, followed by BCE.
Raptors launch 3×3 tournament with Crispers
The activation is supported by QR-coded billboards that direct passersby to a new AR game.
Narcity brings UGC to Locals.tv
CEO Chuck Lapointe answers our questions about the new video app and platform.
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
