Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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Havas Media Canada makes three senior leadership appointments
Erin Rahn and Justin Furman join the agency in partnership and growth roles, while Paul Linley is promoted to strengthen client relationships.
Macy Murdoch meets Roblox metaverse with in-game activation
The Shaftesbury-led branded integration coincided with the premiere of the second season of the series.
Upfronts 2025: Fox announces significant investment in sports
The network also announced Fox One, its wholly-owned direct to consumer streaming service.
Some GroupM Canada senior executives have left the agency
The moves come amid reports of GroupM North America’s restructuring plan.
Industry News: Tradable Bits powers NSL’s fan engagement strategy
Plus, Vendo Media will represent G3 Media’s OOH network sales.
Upfronts 2025: The NBA will drive NBCU’s fall schedule
The network is celebrating its 100th anniversary in 2026.
Why DQ Canada is betting on Twitch to celebrate its anniversary
The brand intends to modernize its media plan to remain relevant among younger audiences.
Spotted! Bell Media brings the ‘The Last of Us’ to life
A transformed bus shelter immerses passersby in the series’ gritty universe.
McDonald’s tops radio list for second week with McHappy Day campaign
Meanwhile, Subway and IKEA see shifts in rankings, according to the latest AdEase report.
Media leaders concerned ad spend not going to Canadian media
CMDC report also found that 96% of senior marketers use AI in some capacity.
Cineplex’s digital media revenue grew by 26.5%: Q1 report
President and CEO Ellis Jacob attributed growth to digital OOH national mall network.
Comic series features stories of Indigenous travel in Alberta
Indigenous Tourism Alberta (ITA), Explore Edmonton and Tourism Calgary partnering with Globe Content Studio to boost visitors.
Is GroupM being dismantled? Reports point to rebrand and restructuring
WPP individual agencies would house dedicated client teams, but no longer operate as distinct business units.
NewFronts 2025: Meta tests ad tools on Instagram, Facebook, Threads
The announcement follows a surge in Reels engagement over the last year, the platform says.
NewFronts 2025: YouTube puts the spotlight on creators
YouTube will also be bringing partnership ads to Display & Video 360.
